mcpField
B
brand-measurement-dashboard

brand-measurement-dashboard

github.com/gtmagentsMarketing & growth42865 installsUpdated 30w ago
Repository

About brand-measurement-dashboard

A marketing skill for defining brand KPIs and planning recurring dashboards. It connects brand, experience, engagement, and governance measures with business outcomes for leadership and marketing teams.

Key features

  1. 01Brand outcome metrics
  2. 02Experience quality measures
  3. 03Engagement tracking
  4. 04Business impact measures
  5. 05Dashboard and KPI templates

Use cases

  1. 01Setting KPIs for brand campaigns
  2. 02Reporting brand trends to leadership
  3. 03Linking creative metrics to business outcomes

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill brand-measurement-dashboard

After installing, type/brand-measurement-dashboardin Claude Code to confirm it loaded.

Details

From the project README

Brand Measurement Dashboard Skill

When to Use

  • Establishing KPIs for brand initiatives or campaigns.
  • Building recurring dashboards for ELT, marketing, or product leadership.
  • Connecting creative execution metrics to business outcomes.

Framework

  1. Outcome Metrics – awareness, consideration, preference, NPS, share of voice.
  2. Experience Metrics – consistency scores, QA pass rate, accessibility compliance, latency.
  3. Engagement Metrics – content consumption, event attendance, community participation.
  4. Business Impact – influenced pipeline, win rate lift, pricing power, retention shifts.
  5. Governance Signals – council throughput, exception volume, training completion.

Templates

  • BI dashboard layout with recommended charts + refresh cadences.
  • KPI definition sheet with owners, data sources, and calculation notes.
  • Executive summary template highlighting trends, risks, and asks.

Tips

  • Pair qualitative verbatims with trend charts to humanize data.
  • Tag each metric with decision owner so follow-ups are clear.
  • Integrate with run-brand-governance-council for automated reporting.

Comments

Markdown supported