About brand-name-generator
A naming skill for founders and teams developing brands for companies, products, apps, or startups. It generates candidates from several naming approaches, scores brandability, and checks domain availability.
Key features
- 01Gather industry, audience, and naming constraints
- 02Generate names using multiple strategies
- 03Score memorability and distinctiveness
- 04Check domain availability
- 05Recommend shortlisted names with rationale
Use cases
- 01Name a new company or startup
- 02Brainstorm product or app names
- 03Compare candidates for brandability
- 04Find domains for a preferred name
Install
Copy the command and run it in a terminal.
npx skills add https:/ / github.com/ shipshitdev/ skills --skill brand-name-generatorAfter installing, type/brand-name-generatorin Claude Code to confirm it loaded.
Bundled files
References and scripts installed along with SKILL.md.
plugin.jsonreferences/full-guide.mdnaming-strategies.mdDetails
From the project READMEBrand Name Generator
Generate creative, memorable, and brandable names for companies, products, apps, and startups. Combines naming strategies with brandability scoring and domain availability checking.
When to Use
- Need creative brand name ideas for a new company or startup
- Want product or app naming suggestions
- Need to brainstorm names based on keywords, concepts, or industry
- Want names evaluated for brandability and memorability
- Need to find available domain names for the brand
Context Discovery
Before generating names:
- Business Context: Industry, target audience, brand personality
- Keywords: Core concepts, values, emotional associations
- Constraints: Name length, TLD preferences, names to avoid
Naming Strategies
| Strategy | Description | Examples | Best For |
|---|---|---|---|
| Portmanteau | Blend two words | Pinterest, Instagram | Apps, social |
| Invented | New words | Spotify, Xerox | Tech, premium |
| Compound | Join words | Facebook, YouTube | Clear value prop |
| Misspelling | Creative respelling | Lyft, Flickr | Startups, apps |
| Suffix Pattern | Brand suffixes | Shopify, Grammarly | SaaS, tools |
| Abstract | Metaphorical | Amazon, Apple, Uber | Aspirational |
Popular Suffixes/Prefixes
Suffixes: -ify, -ly, -io, -hub, -ment, -able
Prefixes: get-, try-, go-, my-, super-
Brandability Scoring
Evaluate names on:
- Memorability: Shorter = better (1-10)
- Pronounceability: Vowel ratio, consonant clusters (1-10)
- Spellability: Common patterns, no confusion (1-10)
- Uniqueness: Distinctiveness (1-10)
- Domain Available: .com bonus
Validation Checklist
- Easy to spell when heard
- Easy to pronounce when read
- No trademark conflicts
- No negative connotations in target markets
- Domain available (preferred TLD)
- Social handles available
Quick Workflow
- Gather context (industry, keywords, constraints)
- Generate 20-30 candidates using multiple strategies
- Score brandability
- Check domain availability
- Recommend top 3-5 with rationale
For detailed prompt templates, code implementations, and full examples: references/full-guide.md
See also: references/naming-strategies.md