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brand-narrative-playbook

brand-narrative-playbook

github.com/gtmagentsMarketing & growth42876 installsUpdated 30w ago
Repository

About brand-narrative-playbook

A marketing skill for shaping brand narratives, adapting messaging to audiences and channels, and checking campaigns for consistency. It provides frameworks and templates for messaging, storyboards, and quality reviews.

Key features

  1. 01Audience and persona grid
  2. 02Narrative arc and pillar mapping
  3. 03Proof library and adaptation guide
  4. 04Messaging and storyboard templates
  5. 05Narrative consistency checklist

Use cases

  1. 01Defining or refreshing brand messaging
  2. 02Adapting positioning for different audiences
  3. 03Reviewing campaigns for narrative consistency

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill brand-narrative-playbook

After installing, type/brand-narrative-playbookin Claude Code to confirm it loaded.

Bundled filesreferences/narrative_framework.md

Details

From the project README

Brand Narrative Playbook Skill

When to Use

  • Defining or refreshing core messaging pillars.
  • Translating positioning into talk tracks for different personas/channels.
  • Auditing campaigns for narrative consistency.

Framework

  1. Audience Grid – ICP, persona, stage, key pain/aspiration.
  2. Narrative Arc – context, tension, resolution, proof, call-to-action.
  3. Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
  4. Proof Library – customers, metrics, analyst quotes, product demos.
  5. Adaptation Guide – tone, length, channel tweaks, localization notes.

Templates

  • Narrative Framework: See references/narrative_framework.md for the arc and audience grid.
  • Messaging hierarchy doc with prompts.
  • Storyboard slides for exec, sales, product, and customer marketing audiences.
  • QA checklist ensuring each asset hits pillar + proof requirements.

Tips

  • Keep a “retire/refresh” log for outdated proof.
  • Include “watch-outs” for overused phrases or compliance issues.
  • Pair with define-brand-platform to auto-populate pillar content.

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