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brand-reader

brand-reader

github.com/kelpi-aiMarketing & growth554 installsUpdated 17w ago
Repository

About brand-reader

A brand-analysis skill for advertising and creative teams that turns a website into a concise kit covering positioning, audience, voice, proof, and visual style. It flags missing information rather than guessing and preserves quoted evidence verbatim.

Key features

  1. 01Summarize the brand offer
  2. 02Identify the site's intended audience
  3. 03Capture voice and signature phrases
  4. 04Collect testimonials, figures, and client proof
  5. 05Outline visual style and information gaps

Use cases

  1. 01Build a brand brief before writing ads
  2. 02Check whether creative fits the brand
  3. 03Collect brand evidence and visual cues from a site
  4. 04Flag missing information needed for advertising

MCP support

It can be used without MCP. If an MCP connection is available, the final step checks that the correct Facebook Page is selected.

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/kelpi-ai/meta-ads-skills --skill brand-reader

After installing, type/brand-readerin Claude Code to confirm it loaded.

Bundled filesskill.meta.json

Details

From the project README

Brand Reader

Doctrine

The kickoff call an agency bills for is mostly this: reading your website carefully. An ad that does not sound and look like the brand gets scrolled past as noise, and post-Andromeda the creative itself is what the delivery system aims with. The brand kit is the input to everything downstream.

When to use

  • Before writing any angles or creative.
  • When ads look like stock templates that could belong to anyone.
  • Works with no MCP. If one is connected, the last step verifies the right Facebook Page.

Run it

Read [YOUR_WEBSITE_URL] and build me a brand kit:

1. The offer, in one sentence a stranger would understand.
2. Who it is clearly for (be specific: the customer the site is obviously written for).
3. Voice: 5 adjectives plus 3 short phrases lifted verbatim from the site that sound most like the brand.
4. Proof available: testimonials, numbers, named clients, guarantees. Quote them exactly; do not improve them.
5. Visual kit: brand colors (hex if visible in the CSS or brand pages), fonts, and how imagery is treated.
6. What the site is silent about that ads would need (price? shipping? guarantee?). List these as open questions, not guesses.

If I have a Meta Ads MCP connected, list my Facebook Pages so I can confirm which one these ads will run from.

Guardrails

  • Quote proof verbatim. Never invent a testimonial, round a number, or upgrade "customers love us" into a statistic.
  • Open questions stay open. The gaps list is the point; a guessed answer poisons every ad downstream.

Good output looks like

A one-page kit you could hand to a stranger who could then write an on-brand ad without visiting the site, plus an honest list of what is missing.

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