brand-trust-review

Brand Trust Review

Use this skill to convert a brand trust, proof, claims, privacy promises, pricing clarity, support reputation, and customer confidence question into a concrete artifact with owners, gates, metrics, and recovery paths.

Workflow

1. Identify audience skepticism, category expectations, risk perception, claim types, proof assets, pricing/checkout trust, and support reputation.
2. Read references/brand-trust-patterns.md.
3. Classify trust surface: awareness page, pricing/checkout, onboarding, store listing, privacy/security page, AI feature, marketplace profile, or support flow.
4. Evaluate promise/proof fit, specificity, reversibility, human support, policy clarity, visual credibility, social proof quality, and failure recovery.
5. Produce trust audit, claim/proof matrix, decision table, event schema, copy guidance, and risk checklist.

When not to use

• Do not use for generic advice the base model already handles without this skill's specific artifact contract.

Guardrails

• Do not invent proof, customer logos, security claims, benchmarks, ratings, guarantees, or compliance status.
• Do not use vague “trusted by everyone” claims when concrete evidence, risk reducers, and limits are needed.
• Do not hide pricing, cancellation, privacy, AI limitations, or support constraints behind persuasion copy.
• Do not optimize trust by adding dark patterns, fake urgency, fake scarcity, or manipulative testimonials.

Output format

Trust context:
Audience skepticism / claim / proof available:

Trust improvement plan:
| Area | Decision | Evidence | Risk | Owner |
| --- | --- | --- | --- | --- |

Claim-proof matrix:
- <item> -> <policy, metric, edge case, support note>

Risk reducers and monitoring:
- <trigger> -> <action, communication, owner>