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brand-voice-glossary

brand-voice-glossary

github.com/gtmagentsMarketing & growth42868 installsUpdated 30w ago
Repository

About brand-voice-glossary

A skill for creating brand voice guidance, vocabulary rules, and localization notes. It is intended for teams launching or updating copy standards and includes templates for quick reference and detailed guidance.

Key features

  1. 01Voice attributes with examples
  2. 02Preferred and banned vocabulary
  3. 03Grammar and formatting rules
  4. 04Audience-specific tone variations
  5. 05Localization guardrails
  6. 06Cheat sheet and guide templates

Use cases

  1. 01Updating tone-of-voice guidance
  2. 02Onboarding agencies or new hires to copy standards
  3. 03Localizing content while preserving brand voice

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill brand-voice-glossary

After installing, type/brand-voice-glossaryin Claude Code to confirm it loaded.

Bundled filesassets/voice_matrix.md

Details

From the project README

Brand Voice Glossary Skill

When to Use

  • Launching or updating tone-of-voice guidance.
  • Training agencies, freelancers, or new hires on copy standards.
  • Localizing content while staying on-brand.

Framework

  1. Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
  2. Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
  3. Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
  4. Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
  5. Localization Notes – translation guardrails, cultural considerations, fallback phrases.

Templates

  • Voice Matrix: See assets/voice_matrix.md for attributes and vocabulary.
  • One-page cheat sheet for quick reference.
  • Long-form guide with annotated examples.
  • Localization briefing form capturing nuance requirements.

Tips

  • Include audio/video examples for spoken tone if possible.
  • Refresh quarterly with new product names and competitive language shifts.
  • Pair with define-brand-platform and design-multi-channel-brand-experience to auto-insert tone guidance.

Comments

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