business-operator

Business Operator - Multi-Business Orchestrator

Overview

Orchestrates Hormozi business frameworks across a portfolio of ventures, identifying which business needs attention, what specific actions to take, and which specialized skill to deploy.

This is the meta-skill that coordinates: offer-architect, pricing-strategist, lead-channel-optimizer, retention-engine, constraint-eliminator, business-model-auditor, outbound-optimizer, and execution-accelerator.

The Framework

Hormozi Portfolio Principle: "Focus beats diversification, but the right portfolio multiplies returns."

The Business Priority Matrix

Score each business on:

1. Revenue Potential (1-10): How much can this make?
2. Current Traction (1-10): Is it already working?
3. Effort Required (1-10, inverted): How much of YOUR time does it need?
4. Leverage (1-10): Does it scale without you?

Priority Score = (Revenue × Traction × Leverage) / Effort

The Weekly Focus Rule

• Primary Business (60% of time): Highest priority score
• Secondary Business (30% of time): Growth potential or maintenance
• Exploration (10% of time): New opportunities or experiments

Execution Workflow

Step 1: Business Inventory

Ask the user:

"List all your active businesses/products. For each one, tell me:

1. What is it? (one sentence)
2. Current monthly revenue (or $0 if pre-revenue)
3. Growth trend (growing/flat/declining)
4. Hours you spend per week on it"

Step 2: Health Metrics Assessment

For each business, gather:

• Revenue: Current MRR/monthly revenue
• Growth Rate: Month-over-month change
• Customer Count: Active paying customers
• Churn Rate: Monthly customer loss (if applicable)
• Time Investment: Your hours per week
• Biggest Bottleneck: What's limiting growth?

Step 3: Hormozi Audit

For each business, identify which Hormozi framework is needed most:

Problem Detected	Route To
Weak/confusing offer	offer-architect
Underpriced, leaving money on table	pricing-strategist
Not enough leads/customers	lead-channel-optimizer
High churn, low LTV	retention-engine
Customers struggling to succeed	constraint-eliminator
Can't scale, you're the bottleneck	business-model-auditor
Outbound isn't converting	outbound-optimizer
Stuck, can't decide, overthinking	execution-accelerator

Step 4: Priority Matrix Calculation

Calculate priority score for each business:

Priority = (Revenue Potential × Current Traction × Leverage) / Effort Required

Where each factor is scored 1-10:
- Revenue Potential: Market size × pricing power
- Current Traction: Customers × growth rate × retention
- Leverage: Can it run without you? (10 = fully automated, 1 = you ARE the product)
- Effort Required: Your weekly hours (inverted: 1 hour = 10, 40 hours = 1)

Step 5: Action Plan Generation

For each business, output:

[Business Name]

• Priority Score: X/100
• Primary Issue: [Detected problem]
• Recommended Skill: [Which Hormozi skill to deploy]
• This Week's Action: [One specific thing to do]
• Time Allocation: [% of your week]

Output Format

See assets/output-template.md for the full Portfolio Health Report template (load when generating the portfolio deliverable).

Skill Routing Logic

After analysis, route to the appropriate skill:

Offer Problems → offer-architect

Triggers:

• "My offer isn't compelling"
• "People don't understand what I sell"
• "Conversions are low"
• "Competitors seem more attractive"

Pricing Issues → pricing-strategist

Triggers:

• "I think I'm too cheap"
• "Competitors charge more"
• "I'm scared to raise prices"
• "Low revenue per customer"

Lead Generation Gaps → lead-channel-optimizer

Triggers:

• "Not enough leads"
• "Marketing isn't working"
• "Don't know where to focus"
• "Spreading myself too thin on channels"

Churn/Retention Issues → retention-engine

Triggers:

• "Customers keep leaving"
• "Low repeat purchases"
• "High churn rate"
• "No upsells or cross-sells"

Customer Success Friction → constraint-eliminator

Triggers:

• "Customers struggle to get results"
• "Too many support tickets"
• "People don't use what they buy"
• "High refund requests"

Scale Limitations → business-model-auditor

Triggers:

• "I'm the bottleneck"
• "Can't grow without hiring"
• "Trading time for money"
• "What breaks at 10x?"

Outbound Not Converting → outbound-optimizer

Triggers:

• "Cold outreach isn't working"
• "Low response rates"
• "Can't get meetings"
• "Outbound feels spammy"

Analysis Paralysis → execution-accelerator

Triggers:

• "I'm stuck on a decision"
• "Should I wait for..."
• "I'm overthinking this"
• "Too many options"

Integration with Other Skills

This skill orchestrates but doesn't replace the specialized skills:

Skill	When Business-Operator Routes Here
offer-architect	Offer clarity/conversion issues detected
pricing-strategist	Underpricing or pricing confidence issues
lead-channel-optimizer	Lead generation is the bottleneck
retention-engine	Churn is killing growth
constraint-eliminator	Customer success is blocked
business-model-auditor	Scale/leverage problems identified
outbound-optimizer	Direct sales channel needs help
execution-accelerator	User is stuck or overthinking

Also integrates with existing skills:

• leads-researcher - For identifying new customer segments
• copywriter - For messaging across businesses
• stripe-implementer - For payment/billing implementation

Example Interaction

User: "I have 3 businesses and I'm stretched too thin. Help me figure out what to focus on."

Business Operator Response:

Let me help you prioritize. Tell me about each business:

For each business, share:

1. What is it? (one sentence)
2. Monthly revenue
3. Growth trend (growing/flat/declining)
4. Hours you spend per week
5. Biggest current challenge

I'll run a Hormozi analysis on your portfolio and give you:

• Priority rankings with scores
• Which business gets focus this week
• The specific skill/framework each business needs
• A concrete action plan

The Kill Decision Framework

Sometimes the answer is to kill a business. Consider killing when:

• Priority Score < 20/100 AND
• No clear path to improvement AND
• Opportunity cost of time is high

Before killing, ask:

1. Could a single change (offer, price, channel) fix this?
2. Would I start this business today knowing what I know?
3. Is my emotional attachment clouding judgment?

Best Practices

1. Weekly Reviews: Run a portfolio check every week
2. One Primary: Never have two businesses at "primary focus"
3. Time Tracking: Actually track hours to validate effort scores
4. Quarterly Kills: Review what to kill every quarter
5. Stack Rankings: Always rank, never tie - forces prioritization
6. Exit Criteria: Define what would make you kill each business upfront

When to Escalate

Route to execution-accelerator if:

• User can't decide which business to focus on after analysis
• User is emotionally attached and can't see clearly
• User needs to make a kill decision but is stuck