About campaign-architecture
campaign-architecture is a marketing skill for structuring cross-platform campaigns and planning tests. It organizes objectives, audiences, budgets, signals, and funnel stages into a campaign framework.
Key features
- 01Align campaign goals with business KPIs
- 02Structure campaign, audience, and creative tests
- 03Plan CBO and ABO budgets
- 04Check conversion signal volume
- 05Map funnel lifecycle coverage
- 06Use naming and test templates
Use cases
- 01Designing campaigns across multiple platforms
- 02Reorganizing accounts with overlapping audiences
- 03Planning tests across audience, creative, and bidding
- 04Reviewing funnel coverage by channel and message
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/campaign-architecturein Claude Code to confirm it loaded.
Details
From the project READMECampaign Architecture Patterns Skill
When to Use
- Designing new campaigns across multiple platforms.
- Reorganizing accounts bloated with overlapping audiences or learning-phase resets.
- Planning test cells to isolate variables (audience, creative, bidding).
Framework
- Objective Alignment – match campaign objective to business KPIs + conversion events.
- Hierarchical Testing – campaign = goal, ad set = audience/bid, ad = creative variant.
- Budget Strategy – CBO vs ABO, pacing guardrails, flighting.
- Signal Quality – ensure each ad set receives enough conversions/week.
- Lifecycle Coverage – separate prospecting, retargeting, and customer expansion streams.
Templates
- Naming convention guide (Channel_CampaignGoal_Audience_TestID).
- Funnel coverage matrix (stage vs channel vs messaging).
- Test design brief (variable, hypothesis, metric, sample size, duration).
Tips
- Limit active tests to preserve learning phase stability.
- Centralize exclusions (existing customers, employees, low-LTV segments).
- Archive underperforming structures monthly to maintain account health.
Comments
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