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campaign-naming

campaign-naming

github.com/victor-shulgaMarketing & growth146 installsUpdated 4d ago
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About campaign-naming

Campaign Naming is a skill for naming outreach campaigns from a hypothesis matrix or campaign parameters. It applies a consistent structure that makes target persona, signal, angle, and channel apparent in campaign lists.

Key features

  1. 01Extract signal, persona, and angle
  2. 02Apply a consistent naming format
  3. 03Use CamelCase or hyphens
  4. 04Check for duplicate names
  5. 05Return a mapped campaign list

Use cases

  1. 01Name campaigns from a hypothesis matrix
  2. 02Make parallel campaigns easier to scan
  3. 03Identify naming conflicts
  4. 04Standardize existing campaign names

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/victor-shulga/outbound-engine-skills --skill campaign-naming

After installing, type/campaign-namingin Claude Code to confirm it loaded.

Details

From the project README

Campaign Naming

Generate consistent, readable campaign names from a hypothesis matrix — so a list of 40 campaigns is scannable in 5 seconds.

What you need

  • Hypothesis matrix (from hypothesis-builder) or list of campaign parameters
  • Platform the campaigns will run in (PlusVibe, Instantly, etc.)

Naming convention

Format: [Signal]-[Persona]-[Angle]-[Channel]

Examples:

  • SDRHire-VPSales-Pipeline-Email
  • NewCRO-Founder-90Days-LinkedIn
  • FundingRound-HeadOfSales-Scale-Multi
  • TechStackChange-RevOps-Migration-Email

Rules:

  • No spaces — use CamelCase or hyphens
  • No generic labels: "Q2 Campaign", "Test 1", "Outbound April" are all banned
  • Maximum 5 components — if you need more, the hypothesis is too complex
  • Channel suffix is optional but recommended when running multi-channel
  • Date prefix optional for recurring campaigns: 2026Q2-SDRHire-VPSales-Pipeline-Email

Why this matters

When you have 40 campaigns running in parallel, you need to read the name and instantly know:

  • Who you're targeting (persona)
  • Why you're reaching out now (signal)
  • What you're arguing (angle)
  • Which channel

A campaign named "Outbound Test 3" tells you nothing. SDRHire-VPSales-Pipeline-Email tells you everything.

Process

  1. Take the hypothesis matrix or list of campaigns
  2. Extract: signal, persona, angle for each
  3. Generate name in convention format
  4. Check for duplicates — if two campaigns have the same name, the hypotheses are too similar
  5. Return full named list

Output format

Campaign names: [ICP / vertical]
Total: [n]

[Original hypothesis description] → [Campaign name]
...

Naming conflicts (same name, different hypothesis): [list — needs resolution]

Notes

  • Naming is infrastructure — do it before setting up campaigns, not after
  • Rename any existing campaigns that don't follow this convention before the next review
  • If your platform has character limits, abbreviate signal and angle but keep persona readable
  • Add the campaign name as the first tag in your CRM contact record — it's the fastest way to trace where a lead came from

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