mcpField
C
case-studies

case-studies

github.com/gtmagentsMarketing & growth42881 installsUpdated 30w ago
Repository

About case-studies

A skill for creating customer case studies for sales, marketing, and customer success teams. It organizes evidence into a CHIC narrative and supplies templates for adapting stories to different formats and campaigns.

Key features

  1. 01CHIC story structure
  2. 02Metrics, quotes, and workflow evidence collection
  3. 03Narrative and format templates
  4. 04Sales enablement stats and objection materials
  5. 05Approval and publication checklist

Use cases

  1. 01Preparing segment-specific sales proof points
  2. 02Creating campaign social-proof content
  3. 03Standardizing customer win stories
  4. 04Adapting a case study for multiple formats

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill case-studies

After installing, type/case-studiesin Claude Code to confirm it loaded.

Details

From the project README

Case Studies Skill

When to Use

  • Sales needs tailored proof points for a segment or persona.
  • Marketing is launching a campaign that requires social proof.
  • Customer success wants standardized win-story format.

Framework

  1. Story Framework (CHIC) – Challenge → Hypothesis → Implementation → Change (results).
  2. Data Gathering – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
  3. Narrative Structure – exec summary, customer background, stakes, solution, outcomes, CTA.
  4. Format Variations – PDF, one-pager, slide deck, video script, micro social posts.
  5. Enablement Package – key stats table, objection responses, industry tags.

Templates

  • Narrative brief outlining each CHIC section with quote/data placeholders.
  • Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
  • Enablement bundle: stats table, objection matrix, industry filter tags.

Tips

  • Secure approvals early—share outlines with customers/legal before writing.
  • Lead with outcomes; move background into sidebars to keep attention.
  • Build a modular proof library so stats auto-populate future case studies.
  • Produce derivative social tiles or short videos alongside the long-form asset.

Checklist

  • At least 2 hard metrics and 1 qualitative quote.
  • Visual timeline or architecture diagram.
  • CTA customized per campaign (demo, workshop, download).
  • Approvals from customer + legal.

Comments

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