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channel-roadmap-kit

channel-roadmap-kit

github.com/gtmagentsMarketing & growth42864 installsUpdated 30w ago
Repository

About channel-roadmap-kit

A skill for planning and communicating channel strategies, intended for teams aligning goals, KPIs, experiments, budgets, and governance. It includes one-page, roadmap, and resource-tracking templates.

Key features

  1. 01Channel roles and KPIs
  2. 02Goal and KPI mapping
  3. 03Content and experiment planning
  4. 04Budget and resource allocation
  5. 05Governance and risk tracking

Use cases

  1. 01Refreshing monthly or quarterly channel plans
  2. 02Aligning stakeholders on goals and experiments
  3. 03Explaining budget and channel-mix trade-offs

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill channel-roadmap-kit

After installing, type/channel-roadmap-kitin Claude Code to confirm it loaded.

Details

From the project README

Channel Roadmap Kit Skill

When to Use

  • Updating quarterly or monthly channel strategies.
  • Aligning stakeholders on goals, KPIs, and experimentation focus.
  • Communicating trade-offs on budget, bandwidth, and channel mix.

Framework

  1. Channel Mandates – define role, audience, KPIs, and health metrics per platform.
  2. Goal & KPI Stack – connect business objectives to reach, engagement, demand metrics.
  3. Content & Experiment Pillars – document themes, tentpoles, evergreen programs, and tests.
  4. Budget & Resourcing – allocate spend, creators, tooling, and operational support.
  5. Governance – approval flow, compliance requirements, and risk watchlist.

Templates

  • Channel one-pager (overview, KPIs, status, experiments).
  • Quarterly roadmap deck with heatmap view of initiatives.
  • Budget + resource tracker with justification notes.

Tips

  • Keep a running backlog of experiments to plug into future quarters.
  • Pair qualitative insight slides with KPI clips for executive storytelling.
  • Use with plan-channel-roadmap command for automation.

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