About channel-roadmap-kit
A skill for planning and communicating channel strategies, intended for teams aligning goals, KPIs, experiments, budgets, and governance. It includes one-page, roadmap, and resource-tracking templates.
Key features
- 01Channel roles and KPIs
- 02Goal and KPI mapping
- 03Content and experiment planning
- 04Budget and resource allocation
- 05Governance and risk tracking
Use cases
- 01Refreshing monthly or quarterly channel plans
- 02Aligning stakeholders on goals and experiments
- 03Explaining budget and channel-mix trade-offs
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ gtmagents/ gtm-agents --skill channel-roadmap-kitAfter installing, type/channel-roadmap-kitin Claude Code to confirm it loaded.
Details
From the project READMEChannel Roadmap Kit Skill
When to Use
- Updating quarterly or monthly channel strategies.
- Aligning stakeholders on goals, KPIs, and experimentation focus.
- Communicating trade-offs on budget, bandwidth, and channel mix.
Framework
- Channel Mandates – define role, audience, KPIs, and health metrics per platform.
- Goal & KPI Stack – connect business objectives to reach, engagement, demand metrics.
- Content & Experiment Pillars – document themes, tentpoles, evergreen programs, and tests.
- Budget & Resourcing – allocate spend, creators, tooling, and operational support.
- Governance – approval flow, compliance requirements, and risk watchlist.
Templates
- Channel one-pager (overview, KPIs, status, experiments).
- Quarterly roadmap deck with heatmap view of initiatives.
- Budget + resource tracker with justification notes.
Tips
- Keep a running backlog of experiments to plug into future quarters.
- Pair qualitative insight slides with KPI clips for executive storytelling.
- Use with
plan-channel-roadmapcommand for automation.
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