About brand
brand is a skill for managing brand identity, voice, messaging, assets, and consistency, aimed at brand and marketing work. Scripts support syncing guidelines to design tokens, validating assets, and extracting or comparing colors.
Key features
- 01Define brand voice and messaging
- 02Maintain visual identity standards
- 03Sync guidelines to design tokens
- 04Validate asset naming and specifications
- 05Extract and compare brand colors
- 06Manage asset organization and approval
Use cases
- 01Develop brand guidelines and voice standards
- 02Review content and visual consistency
- 03Sync brand rules into design tokens
- 04Organize and validate brand assets
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/ckm:brandin Claude Code to confirm it loaded.
Bundled files
References and scripts installed along with SKILL.md.
references/asset-organization.mdcolor-palette-management.mdlogo-usage-rules.mdconsistency-checklist.mdtypography-specifications.mdmessaging-framework.mdbrand-guideline-template.mdapproval-checklist.mdupdate.mdvoice-framework.mdvisual-identity.mdscripts/inject-brand-context.cjssync-brand-to-tokens.cjsextract-colors.cjsvalidate-asset.cjsscripts/tests/test_sync_brand_to_tokens.pytemplates/brand-guidelines-starter.mdDetails
From the project READMEBrand
Brand identity, voice, messaging, asset management, and consistency frameworks.
When to Use
- Brand voice definition and content tone guidance
- Visual identity standards and style guide development
- Messaging framework creation
- Brand consistency review and audit
- Asset organization, naming, and approval
- Color palette management and typography specs
Quick Start
Inject brand context into prompts:
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json
Validate an asset:
node scripts/validate-asset.cjs <asset-path>
Extract/compare colors:
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>
Brand Sync Workflow
# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20
Files synced:
docs/brand-guidelines.md→ Source of truthassets/design-tokens.json→ Token definitionsassets/design-tokens.css→ CSS variables
Subcommands
| Subcommand | Description | Reference |
|---|---|---|
update | Update brand identity and sync to all design systems | references/update.md |
References
| Topic | File |
|---|---|
| Voice Framework | references/voice-framework.md |
| Visual Identity | references/visual-identity.md |
| Messaging | references/messaging-framework.md |
| Consistency | references/consistency-checklist.md |
| Guidelines Template | references/brand-guideline-template.md |
| Asset Organization | references/asset-organization.md |
| Color Management | references/color-palette-management.md |
| Typography | references/typography-specifications.md |
| Logo Usage | references/logo-usage-rules.md |
| Approval Checklist | references/approval-checklist.md |
Scripts
| Script | Purpose |
|---|---|
scripts/inject-brand-context.cjs | Extract brand context for prompt injection |
scripts/sync-brand-to-tokens.cjs | Sync brand-guidelines.md → design-tokens.json/css |
scripts/validate-asset.cjs | Validate asset naming, size, format |
scripts/extract-colors.cjs | Extract and compare colors against palette |
Templates
| Template | Purpose |
|---|---|
templates/brand-guidelines-starter.md | Complete starter template for new brands |
Routing
- Parse subcommand from
$ARGUMENTS(first word) - Load corresponding
references/{subcommand}.md - Execute with remaining arguments
Comments
Markdown supported