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co-marketing-governance

co-marketing-governance

github.com/gtmagentsMarketing & growth42863 installsUpdated 30w ago
Repository

About co-marketing-governance

A skill for planning and governing joint marketing campaigns, launches, and events. It gives partner and marketing teams a structured process for approvals, MDF tracking, performance measurement, and campaign closeout.

Key features

  1. 01Campaign intake and planning
  2. 02Stakeholder approval workflow
  3. 03Execution cadence and tracking
  4. 04MDF budget tracking
  5. 05Measurement and campaign closeout

Use cases

  1. 01Planning a partner campaign or launch
  2. 02Coordinating MDF approvals and spending
  3. 03Reporting campaign impact in a partner QBR

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill co-marketing-governance

After installing, type/co-marketing-governancein Claude Code to confirm it loaded.

Details

From the project README

Co-Marketing Governance Skill

When to Use

  • Planning joint campaigns, launches, or events with partners.
  • Managing MDF budgets, approvals, and performance tracking.
  • Preparing partner QBRs or exec updates focused on demand-generation impact.

Framework

  1. Program Intake – business case, audience, KPIs, required assets, legal/compliance checks.
  2. Approval Workflow – decision matrix for marketing, partner, and finance stakeholders.
  3. Execution Cadence – sprint plan, shared tracking sheets, and content governance.
  4. Measurement & Attribution – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
  5. Closeout & Learnings – retro template, MDF reconciliation, and next-play recommendations.

Templates

  • Co-marketing brief + approval form.
  • MDF budget tracker with forecast vs actuals.
  • Post-campaign report outline with KPIs and narrative prompts.

Tips

  • Align messaging with joint solution blueprints to keep storytelling consistent.
  • Attach MDF approval deadlines to campaign calendars to avoid delays.
  • Pair with run-partner-qbr to highlight impact and secure additional investment.

Comments

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