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cold-email-4-sequence

cold-email-4-sequence

github.com/swan-gtmMarketing & growth22140 installsUpdated 1w ago
Repository

About cold-email-4-sequence

cold-email-4-sequence is a framework skill for writing four-step cold outreach email sequences. It structures messages around an opening trigger, a key pain point, a delegation request, and a final follow-up.

Key features

  1. 01Four emails with distinct purposes
  2. 02Trigger-based opening and soft CTA
  3. 03Pain point linked to a key metric
  4. 04Delegation request to find the right contact
  5. 05Break-up email with an open-ended exit

Use cases

  1. 01Drafting outreach to a defined buyer role
  2. 02Creating a sequence around a job change
  3. 03Writing shorter ATL-style emails
  4. 04Revising an existing outreach sequence

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/swan-gtm/gtm-skills --skill cold-email-4-sequence

After installing, type/cold-email-4-sequencein Claude Code to confirm it loaded.

Details

From the project README

Cold Email 4-Sequence Framework

Standard 4-email sequence framework for cold outreach.

Email 1 - Trigger-Based Opening

  • Observation about their situation + one-line case study
  • Soft CTA (question-based)
  • Length: 3-4 sentences BTL, 2-3 sentences ATL

Email 2 - Pain/Main KPI Focus

  • Address primary pain point
  • Connect to key metric they care about

Email 3 - Someone Else's Responsibilities

  • Delegation ask ("who handles X?")
  • Opens thread to correct person

Email 4 - Break-Up

  • Timing question ("Is this not a priority right now?")
  • Clean exit that leaves door open

Email Structure Checklist

Opening (trigger) + Assumption + Social proof with numbers + Open-ended question
  • BTL emails: 3-4 sentences
  • ATL emails: 2-3 sentences

Timing

  • Email 2: Send 3 days after Email 1
  • Email 3: Send 14 days later (new subject line)
  • Email 4: Break-up if no response

Combines with

SkillWhy
personalization-hooksAdd strong/lite hooks to Email 1
email-writing-frameworksStructure each email with proven frameworks
email-1-variations-7Get 7 variations for Email 1
cold-email-templates-34Browse 34 templates for inspiration
buying-signals-6Choose the right trigger for Email 1

Example prompts

Write a 4-email sequence for SaaS companies targeting VP Sales, using job change as the trigger.

Create Email 1 and Email 4 for an agency selling to marketing directors at e-commerce companies.

Rewrite this email sequence to be more ATL-friendly (shorter, 2-3 sentences per email).

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

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