About cold-email-templates-34
A reference skill containing 34 cold-email templates across first-touch, follow-up, and re-engagement categories. It helps sales and marketing teams select or adapt messages using guidance on personalization, timing, social proof, and calls to action.
Key features
- 0134 templates across three categories
- 02Guidance on email personalization
- 03Principles for timing and social proof
- 04Examples of high-performing templates
- 05Works with sequence and signal skills
Use cases
- 01Draft a first-touch prospecting email
- 02Follow up with website visitors
- 03Adapt a template for a newly funded prospect
Install
Copy the command and run it in a terminal.
$
npx skills add https:/ / github.com/ swan-gtm/ gtm-skills --skill cold-email-templates-34After installing, type/cold-email-templates-34in Claude Code to confirm it loaded.
Bundled files
References and scripts installed along with SKILL.md.
references/first-touch.mdfollow-up.mdre-engagement.mdDetails
From the project READMECold Email Templates Library (34 Templates)
Quick reference for cold email templates. For full templates, see reference files below.
Template Categories
| Category | Count | Details |
|---|---|---|
| First Touch | 23 | references/first-touch.md |
| Follow-Up | 4 | references/follow-up.md |
| Re-Engagement | 4 | references/re-engagement.md |
Key Template Principles
- Lead with pain not features
- Keep qualification simple (deeper on calls)
- Personalize to person not just company
- Use specific social proof numbers ("47% increase" not "significant improvement")
- Soft CTAs work better ("worth a look?" vs "book a call")
- Multi-channel coordination (email + LinkedIn + ads)
- Humor reduces tension
- Timing matters (new role signals peak at days 14-45)
- Value-first before asking
Top Performing Templates
| Template | Use Case | Reply Rate |
|---|---|---|
| #4 NCAA Games Hook | Sports timing | >10% |
| #20 New Exec | First 90 days | 8-12% |
| #22 Do the Math | ROI-focused | 8-10% |
| #27 Nooks SDR | Follow-up | 6-8% |
| #31 No-Oriented | Re-engagement | 10-15% |
Combines with
| Skill | Why |
|---|---|
cold-email-4-sequence | Plug templates into sequence structure |
personalization-hooks | Add hooks to any template |
email-writing-frameworks | Understand framework behind each template |
buying-signals-6 | Match template to signal |
Example prompts
Give me 3 templates for following up with website visitors.
Which template works best for prospects who just got funding?
Adapt template #20 (New Exec) for a CMO at a fintech company.
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
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