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cold-email-templates-34

cold-email-templates-34

github.com/swan-gtmMarketing & growth22136 installsUpdated 1w ago
Repository

About cold-email-templates-34

A reference skill containing 34 cold-email templates across first-touch, follow-up, and re-engagement categories. It helps sales and marketing teams select or adapt messages using guidance on personalization, timing, social proof, and calls to action.

Key features

  1. 0134 templates across three categories
  2. 02Guidance on email personalization
  3. 03Principles for timing and social proof
  4. 04Examples of high-performing templates
  5. 05Works with sequence and signal skills

Use cases

  1. 01Draft a first-touch prospecting email
  2. 02Follow up with website visitors
  3. 03Adapt a template for a newly funded prospect

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/swan-gtm/gtm-skills --skill cold-email-templates-34

After installing, type/cold-email-templates-34in Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

references/
first-touch.md
follow-up.md
re-engagement.md

Details

From the project README

Cold Email Templates Library (34 Templates)

Quick reference for cold email templates. For full templates, see reference files below.

Template Categories

CategoryCountDetails
First Touch23references/first-touch.md
Follow-Up4references/follow-up.md
Re-Engagement4references/re-engagement.md

Key Template Principles

  1. Lead with pain not features
  2. Keep qualification simple (deeper on calls)
  3. Personalize to person not just company
  4. Use specific social proof numbers ("47% increase" not "significant improvement")
  5. Soft CTAs work better ("worth a look?" vs "book a call")
  6. Multi-channel coordination (email + LinkedIn + ads)
  7. Humor reduces tension
  8. Timing matters (new role signals peak at days 14-45)
  9. Value-first before asking

Top Performing Templates

TemplateUse CaseReply Rate
#4 NCAA Games HookSports timing>10%
#20 New ExecFirst 90 days8-12%
#22 Do the MathROI-focused8-10%
#27 Nooks SDRFollow-up6-8%
#31 No-OrientedRe-engagement10-15%

Combines with

SkillWhy
cold-email-4-sequencePlug templates into sequence structure
personalization-hooksAdd hooks to any template
email-writing-frameworksUnderstand framework behind each template
buying-signals-6Match template to signal

Example prompts

Give me 3 templates for following up with website visitors.
Which template works best for prospects who just got funding?
Adapt template #20 (New Exec) for a CMO at a fintech company.

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

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