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cold-outreach

cold-outreach

github.com/gtmagentsMarketing & growth428539 installsUpdated 30w ago
Repository

About cold-outreach

A cold-outreach skill for sales teams and founders creating outbound sequences. It combines the SPARK message structure, multi-channel touches, follow-up cadence, templates, and testing guidance.

Key features

  1. 01SPARK message structure
  2. 02Email and LinkedIn templates
  3. 03Multi-channel outreach planning
  4. 04Follow-up cadence design
  5. 05Personalization trigger guidance
  6. 06A/B testing recommendations

Use cases

  1. 01Creating sequences for new audience segments
  2. 02Personalizing cold outreach at scale
  3. 03Improving low open or reply rates
  4. 04Planning follow-ups for sales teams

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill cold-outreach

After installing, type/cold-outreachin Claude Code to confirm it loaded.

Details

From the project README

Cold Outreach Mastery

When to Use

  • Building outbound sequences for new personas or segments
  • Personalizing cold email / LinkedIn outreach at scale
  • Diagnosing low open or reply rates in existing sequences
  • Designing follow-up cadences for SDR/XDR or founder-led sales

Framework

  1. Core Principles – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
  2. SPARK Flow – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
  3. Channel Mix – email templates + LinkedIn touches + call follow-ups working together.
  4. Cadence Design – 3-touch follow-up over 14 days with new insights each step.
  5. Experimentation – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.

Templates

  • Subject line bank ("Quick question about [initiative]", "Noticed you're hiring [role]", etc.)
  • Email templates (Observation & Insight, Problem/Solution, Referral) plus LinkedIn connection + post-accept scripts.
  • Personalization trigger sheet (company + individual signals) and follow-up schedule checklist.
  • Power phrase/reference list and industry-specific angle cheatsheets (SaaS, e-comm, financial services, healthcare).

Tips

  • Anchor every opener on a real trigger (funding, hiring, post) and keep lines <60 chars for mobile readability.
  • Offer a resource or benchmark before requesting time; it increases reply rate.
  • Log A/B test results weekly to evolve templates, and share top-performing subject lines with the team.
  • Keep all templates in a shared library with progressive disclosure to avoid template fatigue.

Progressive disclosure: load full templates/examples only when actively generating outreach copy.

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