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community-advocacy-toolkit

community-advocacy-toolkit

github.com/gtmagentsMarketing & growth42863 installsUpdated 30w ago
Repository

About community-advocacy-toolkit

A skill for organizing community advocacy programs such as referrals, ambassador cohorts, and testimonials. It provides repeatable activation, governance, and measurement frameworks with campaign templates.

Key features

  1. 01Advocate segment definition
  2. 02Incentive and value exchange planning
  3. 03Activation motion design
  4. 04Guidelines, approvals, and consent
  5. 05Advocacy KPI tracking
  6. 06Campaign and reporting templates

Use cases

  1. 01Launching a referral program
  2. 02Coordinating an ambassador cohort
  3. 03Collecting testimonials for campaigns or partner pitches

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill community-advocacy-toolkit

After installing, type/community-advocacy-toolkitin Claude Code to confirm it loaded.

Details

From the project README

Community Advocacy Toolkit Skill

When to Use

  • Launching referral programs, ambassador cohorts, or testimonial drives.
  • Equipping community managers with repeatable advocacy motions.
  • Capturing social proof for campaigns, admissions events, or partner pitches.

Framework

  1. Advocate Segments – active students, alumni, faculty champions, employer partners.
  2. Value Exchange – define incentives (scholarships, swag, career access, recognition).
  3. Activation Motions – events, content spotlights, referral challenges, mentorship.
  4. Governance – guidelines, approval workflows, consent forms, brand usage.
  5. Measurement – referral volume, content reach, influence on enrollment/retention.

Templates

  • Advocate profile + consent form.
  • Campaign brief (goal, CTA, incentive, timeline, owner).
  • Reporting sheet linking advocacy activities to KPIs.

Tips

  • Rotate spotlights to keep communities inclusive and authentic.
  • Provide ready-to-use creative/toolkits so advocates can activate quickly.
  • Pair with design-curriculum-partnership and launch-student-success-program deliverables.

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