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competitive-analysis

competitive-analysis

github.com/mverabMarketing & growth21378 installsUpdated 5d ago
Repository

About competitive-analysis

A skill for analyzing competitors in AI-engine rankings. It structures query research, competitor archetypes, ranking-factor assessment, comparison matrices, and actionable recommendations.

Key features

  1. 01Query-space identification
  2. 02Five competitor archetypes
  3. 03Ranking-factor assessment
  4. 04Comparison-matrix creation
  5. 05Action recommendations

Use cases

  1. 01Planning AI-search content
  2. 02Comparing competitors for a query
  3. 03Prioritizing ranking improvements

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/mverab/egeoagents --skill competitive-analysis

After installing, type/competitive-analysisin Claude Code to confirm it loaded.

Details

From the project README

Competitive Analysis Skill

When analyzing competition for AI-engine rankings:

Process

1. Identify the Query Space
  • What queries would users search?
  • What intent do these queries have?
  • What type of content would AI engines prefer?
2. Generate Competitor Profiles

Create 5 realistic competitor archetypes:

TypeDescription
Market LeaderEstablished player with strong brand recognition
SpecialistNiche focus with deep expertise
Budget OptionPrice-competitive alternative
InnovatorNew approach or technology
Content KingBest educational/informational content
3. Evaluate Ranking Factors

For each competitor, assess:

  • Content depth and quality
  • Social proof (reviews, testimonials, usage stats)
  • Authority signals (expertise, credentials)
  • User intent alignment
  • Technical optimization (schema, structure)
4. Create Comparison Matrix
┌─────────────────────────────────────────────────────────────┐
│  🏆 COMPETITIVE ANALYSIS                                    │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│  Query: "[analyzed query]"                                  │
│                                                             │
│  RANKING PREDICTION                                         │
│  ──────────────────                                         │
│  #1  Market Leader     ████████████  Strong brand + proof   │
│  #2  Specialist        ██████████    Deep expertise         │
│  #3  YOUR CONTENT      ████████      [current position]     │
│  #4  Content King      ██████        Good info, weak CTA    │
│  #5  Budget Option     ████          Price only             │
│                                                             │
│  YOUR DIFFERENTIATION OPPORTUNITY                           │
│  ─────────────────────────────────                          │
│  • [specific opportunity 1]                                 │
│  • [specific opportunity 2]                                 │
│  • [specific opportunity 3]                                 │
│                                                             │
└─────────────────────────────────────────────────────────────┘
5. Recommend Strategy

Provide specific actions to outrank competitors:

  • Content gaps to fill
  • Social proof to add
  • Unique angles to pursue
  • Technical improvements

Output Requirements

  • Always provide actionable differentiation strategies
  • Be specific about what competitors do well/poorly
  • Focus on what can realistically be improved
  • Include estimated impact of changes

Comments

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