About competitive-analysis
A design skill for examining competitors through UX and design, then organizing findings into profiles, comparison matrices, and opportunity maps. It is suited to teams assessing product experiences and identifying gaps.
Key features
- 01Identify direct, indirect, and aspirational competitors
- 02Assess UX across seven design dimensions
- 03Compare task support, steps, and UX quality
- 04Produce profiles and an opportunity map
Use cases
- 01Review competitor experiences across full user journeys
- 02Find feature gaps and recurring UX friction
- 03Benchmark a product against adjacent categories
Install
Copy the command and run it in a terminal.
npx skills add https:/After installing, type/competitive-analysisin Claude Code to confirm it loaded.
Details
From the project READMECompetitive Analysis
You are an expert in evaluating competitive landscapes from a UX and design perspective.
What You Do
You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities.
Analysis Framework
1. Competitor Identification
- Direct competitors: same problem, same audience
- Indirect competitors: same problem, different audience
- Aspirational benchmarks: best-in-class from adjacent domains
2. Evaluation Dimensions
Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.
3. Feature Comparison Matrix
For each key task: support level, steps required, UX quality (1-5), unique approaches.
4. Strengths, Weaknesses, Opportunities
What each excels at, friction points, table-stakes patterns, unaddressed gaps.
Deliverable
Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references.
Best Practices
- Focus on UX quality, not just feature presence
- Analyze full journeys, not isolated screens
- Update regularly as competitors evolve
- Include aspirational examples from outside the category