About competitive-intel
A skill for marketing and sales teams to organize competitor research into battlecards, alerts, and briefings. It outlines collection, analysis, distribution, and measurement, with templates for recurring intelligence work.
Key features
- 01Competitor research workflow
- 02Strength, feature, and pricing analysis
- 03Battlecard and alert templates
- 04Win/loss survey and reporting
- 05Source and freshness tracking
Use cases
- 01Preparing sales battlecards and objection handling
- 02Tracking competitor launches and pricing changes
- 03Running win/loss and market intelligence programs
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/competitive-intelin Claude Code to confirm it loaded.
Details
From the project READMECompetitive Intelligence Ops Skill
When to Use
- Preparing battlecards, objection handling, or exec briefings.
- Monitoring competitor launches, pricing changes, or campaigns.
- Running win/loss and market intelligence programs.
Framework
- Collect – pull from sales calls, Gong, analyst notes, communities, social, product updates.
- Analyze – map strengths/weaknesses, feature parity, pricing, GTM motions.
- Package – build battlecards, alerts, teardown docs, highlights for weekly digests.
- Enable – deliver via enablement hubs, Slack alerts, office hours.
- Measure – track adoption, impact on win rates, feedback loops.
Templates
- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
- Alert format for urgent updates.
- Win/loss survey + summary report.
Tips
- Always cite sources and freshness dates.
- Partner with sales enablement to ensure updates are surfaced during deal cycles.
- Keep a change log to monitor how competitor narratives evolve.
Comments
Markdown supported