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competitive-teardown

competitive-teardown

github.com/c0x12cMarketing & growth110110 installsUpdated 19w ago
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About competitive-teardown

A research skill for analyzing a named competitor or comparing several competitors before building or preparing an investor presentation. It examines product, business, users, and weaknesses, then identifies market gaps.

Key features

  1. 01Analyze product features and pricing
  2. 02Research business, funding, and growth signals
  3. 03Assess users, acquisition, and satisfaction
  4. 04Identify recurring weaknesses and complaints
  5. 05Compare competitors and surface market gaps

Use cases

  1. 01Assess a named competitor before building
  2. 02Prepare a competitor comparison for investors
  3. 03Find underserved users or unmet needs

MCP support

The README does not describe an MCP connection or interface.

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/c0x12c/ai-toolkit --skill competitive-teardown

After installing, type/competitive-teardownin Claude Code to confirm it loaded.

Bundled filesexample-analysis.md

Details

From the project README

Competitive Teardown

Study competitors like you're planning to beat them.

When to Use

  • User names a specific competitor
  • "Who else is doing this?"
  • Before building, to find gaps
  • Preparing for investor "competition slide"

See example-analysis.md for a filled-in competitor teardown showing the format and depth expected.

Single Competitor Teardown

Product
  • What do they actually do? (use the product, not just the landing page)
  • Key features
  • What's good about it
  • What sucks (check 1-star reviews on App Store, G2, Reddit)
  • Pricing tiers
Business
  • Funding (Crunchbase, PitchBook)
  • Revenue if known (press, SimilarWeb traffic guesses)
  • Team size (LinkedIn)
  • Founded when
  • Growth signals (hiring? launching new features? going quiet?)
Users
  • Who uses it? (check case studies, reviews, social mentions)
  • How do they get users? (SEO, ads, viral, sales team)
  • Community size (Discord, Reddit, Twitter followers)
  • NPS or satisfaction signals
Weaknesses
  • Negative reviews (patterns, not one-offs)
  • Missing features users ask for
  • Pricing complaints
  • Technical limitations
  • Support complaints

Multi-Competitor Comparison

Create a table:

Competitor ACompetitor BCompetitor CUs (planned)
One-liner
Target user
Key feature
Pricing
Funding
Weakness
Our advantage

Find the Gap

After analysis, answer:

  • Where are ALL competitors weak?
  • What do users want that nobody does well?
  • Is there an underserved segment?
  • What positioning would make us different?

Rules

  • Use the product. Don't just read the landing page.
  • Check reviews on multiple platforms
  • Look for patterns in complaints, not single reviews
  • Be fair. Give credit where it's due.
  • If a competitor is way ahead, say so. Don't hide it.

Gotchas

  • Don't just read the landing page. Sign up for free trials. Watch demo videos. Read user forums. The landing page is marketing, not the product.
  • One-star reviews are gold, but look for patterns. A single angry review means nothing. Ten people saying the same thing is a signal.
  • Funding ≠ success. A competitor with $50M raised and no revenue is weaker than one with $2M raised and growing 20% monthly.
  • Don't confuse features with moat. A feature can be copied in a sprint. Distribution, data, and network effects can't.
  • Check if they're growing or coasting. Recent job postings, new features, blog activity — these signal momentum. Silence signals trouble.

Output

Save to the project's 02-research/ folder. Use the template from templates/competitor-analysis.md if it fits.

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