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competitor-analysis

competitor-analysis

github.com/cognyaiMarketing & growth11155 installsUpdated 2w ago
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About competitor-analysis

A research skill for analyzing a competitor or market category, intended for users assessing competitive positioning and market gaps. It outlines web research, competitor comparisons, and a structured report format.

Key features

  1. 01Identify competitors and market sets
  2. 02Research positioning and pricing
  3. 03Review search presence
  4. 04Compare strengths and gaps
  5. 05Produce a structured analysis report

Use cases

  1. 01Assessing a named competitor
  2. 02Surveying a market category
  3. 03Comparing competitor positioning and pricing
  4. 04Finding underserved audiences or feature gaps

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill competitor-analysis

After installing, type/competitor-analysisin Claude Code to confirm it loaded.

Details

From the project README

Competitor Analysis

Research a competitor or market to understand positioning, pricing, strengths, and gaps.

Usage

/competitor-analysis hubspot.com — analyze a specific competitor /competitor-analysis "marketing automation tools" — analyze a market category

Steps

1. Identify the competitive set

If given a company: WebSearch for "[company] competitors" and "[company] vs" If given a category: WebSearch for "best [category] 2025" and "[category] comparison"

Build a list of 4-6 key competitors.

2. Analyze each competitor's positioning

For each competitor, WebFetch their homepage and key pages:

  • Tagline/headline: How do they position themselves?
  • Target audience: Who are they selling to?
  • Key features: What do they emphasize?
  • Pricing: What's the price point and model?
  • Social proof: Customer logos, testimonials, case studies
3. Analyze their search presence

WebSearch for key terms in the market:

  • Who ranks #1-3 for the main category keywords?
  • What content strategy are they using? (blog, comparison pages, tools)
  • Are they running Google Ads on brand/competitor terms?
4. Identify market gaps

Compare across all competitors:

  • What features does everyone offer vs. unique differentiators?
  • What pricing tier is underserved?
  • What audience segment is ignored?
  • What messaging angle is nobody using?
5. Report
Competitive Analysis: [Company/Market]

Competitive Landscape:
┌─────────────┬───────────────────┬──────────────┬───────────┐
│  Competitor  │    Positioning     │   Pricing    │ Strength  │
├─────────────┼───────────────────┼──────────────┼───────────┤
│ [Company 1] │ [tagline]         │ [price]      │ [key USP] │
│ [Company 2] │ [tagline]         │ [price]      │ [key USP] │
│ [Company 3] │ [tagline]         │ [price]      │ [key USP] │
└─────────────┴───────────────────┴──────────────┴───────────┘

Search Dominance:
- [keyword 1]: [who ranks #1]
- [keyword 2]: [who ranks #1]
- [keyword 3]: [who ranks #1]

Market Gaps:
1. [Gap description + opportunity]
2. [Gap description + opportunity]
3. [Gap description + opportunity]

Positioning Recommendation:
[Specific positioning advice based on gaps found]

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