content-atomizer

Content Atomizer

Break one substantial piece of content into many platform-native pieces. Prime directive: adapt, never excerpt — each atomic piece must stand alone as if written for that platform on purpose, carrying the user's voice, while format and length obey the platform. The second rule: atomize ideas, not paragraphs — you extract the content's core ideas first, then re-express each idea per platform.

When to use / when not to

• Use when there is existing long-form source content and the goal is distribution across channels.
• If the user needs the long-form piece written first, use skills/marketing/seo-content — then come back.
• If the user wants one great tweet/thread crafted and researched from scratch (not derived from source content), use skills/marketing/tweet-writer — it does niche research this skill skips.
• If the user wants a full newsletter issue (not just an item), hand the source to skills/marketing/newsletter.

Intake

Ask in one batch, only what's missing:

1. The seed content — the actual text/transcript (or link). Verify it's substantial enough: multiple distinct ideas and a point of view. If it's thin (one idea, <~500 words), say so and offer a single-platform adaptation instead of a pack.
2. Active platforms — where does the user actually publish, and which 1–2 matter most?
3. Goal — reach/followers, traffic back to the source, or list growth? (This sets the CTAs.)
4. Voice — brand-voice guide or sample posts (use skills/marketing/brand-voice output if it exists).

Don't ask which formats they want — that's your job to propose in Step 3. If platforms are unknown, default to LinkedIn + X + newsletter item and say so. State assumptions and proceed — don't stall.

Workflow

1. Extract the idea inventory

Read the seed content and pull 5–10 discrete ideas, each tagged by type — the type determines which formats it can power:

• Core concept — the piece's main argument
• Framework/process — anything with steps or named parts (best carousel/thread material)
• Story/example — narratives and cases (best LinkedIn/newsletter material)
• Surprising insight or contrarian take — the counterintuitive bits (best hook material)
• Actionable tip — standalone do-this-today advice (best short-video/single-post material)
• Quotable line — sentences that sting (quote graphics, thread closers)

If you can't find at least 4 distinct ideas, the content is too thin for a full pack — tell the user and scale scope down.

2. Select formats

Pick 5–7 formats, never all 15 — quality over coverage (heuristic: a strong pack on the user's 2 priority platforms beats a thin spray across 8). Decision rules:

• B2B / professional audience → weight LinkedIn posts + carousel; consumer/creator audience → weight short-video scripts + X.
• Goal = traffic/list growth → include the newsletter item and give posts link-out CTAs; goal = reach → engagement CTAs, links in replies/comments.
• Framework-type ideas present → include a carousel or thread; strong story present → include a story-post; no visual asset capacity → skip infographic/quote graphics, deliver text specs only.

Format spec table (length and structure per format):

Format	Yield from one seed	Spec
LinkedIn posts	3–5	100–200 words; hook line → story/insight → lesson → question or CTA; line breaks for scannability
X/Twitter thread	1–2	5–10 tweets; hook tweet ≤250 chars; one idea per tweet; closer with CTA (full craft: skills/marketing/tweet-writer)
Single tweets	3–5	≤110 chars preferred; sharpest standalone insights
Newsletter item	1	300–500 words; hook → insight → lesson → link to full piece
Short-video scripts (TikTok/Reels/Shorts)	2–3	30–60s; hook (≤3s) → problem → insight → CTA; write as spoken lines with [B-ROLL] notes
Carousel outline	1–2	5–10 slides; slide 1 = hook, one point per slide, last slide = CTA; text per slide ≤25 words
Quote graphics (specs)	3–5	One pulled quote + attribution; supply exact text, no design
Instagram captions	2–3	100–150 words; hook first line (feed truncates), story → lesson → CTA
Slide deck outline	1	10–15 slides: title → problem → 3–5 content → conclusion → CTA
FAQ/explainer	1	5–10 Q&As, 40–80 word answers (feeds SEO FAQ blocks)
Case study	1	1,000–1,500 words; situation → action → result → lesson (only if seed contains a real result)
Webinar/talk outline	1	Timed outline: intro → problem → solution → examples → Q&A → CTA (only on request)

3. Propose the pack, then generate

Show the user a one-screen plan first: idea inventory + chosen formats + which idea powers which piece. Get a quick confirm (or proceed if they said "just do it"). Then write every piece in full — no "you could write a post about X" stubs. While generating:

• Rewrite hooks natively per platform; never reuse the seed's opening line verbatim across pieces.
• Keep facts and claims within what the seed content supports — atomizing must not amplify a hedge into a certainty or invent numbers.
• Apply the one-CTA rule per piece, CTAs set by the goal from intake.

4. Sequence the distribution

Order the pieces for posting: lead with the strongest hook on the priority platform, don't post two derivatives of the same idea on the same platform back-to-back, thread/carousel mid-pack when early pieces have tested the angle. Present as a numbered posting order (the user maps it to their own dates/scheduler — no calendar prescriptions).

Required output format

# Atomization Pack — [seed content title]

## Idea inventory
| # | Idea (one line) | Type | Powers |
| 1 | ... | framework | Carousel, LinkedIn #2 |
(5–10 rows)

## Pack plan
Formats chosen: [list] — [one-line rationale tied to platforms/goal]
Skipped: [notable exclusions + why]

## Pieces

### LinkedIn Post 1 — [idea #]
[Full post text, ready to paste]
CTA: [the one ask]

### X Thread — [idea #s]
1/ [tweet]
2/ [tweet]
...
(char count noted per tweet)

### [Every other piece, fully written, grouped by platform]

## Posting order
1. [Piece] — [platform] — [why first]
2. ...
(strongest hook first; same-idea derivatives spaced apart)

## Leftovers
[Ideas from the inventory not yet used — future seed material]

Quality bar

Check every piece before delivering:

• Every piece is fully written and paste-ready — zero outlines-as-deliverables (except formats that are outlines: carousel, deck, webinar)
• No two pieces share an opening line; no piece is a copy-paste excerpt of the seed
• Each piece within its format's length spec (count characters for tweets: ≤110 single, ≤250 per thread tweet)
• Exactly one CTA per piece, aligned with the intake goal
• Every claim/number traceable to the seed content or the user — nothing invented in translation
• Voice consistent across all pieces — read three at random; they must sound like the same person
• 5–7 formats, not more; each chosen format justified by a platform the user actually uses
• Posting order spaces out same-idea derivatives

Integration

• skills/marketing/seo-content — primary source of seed articles; atomize each published article as a standard follow-up.
• skills/marketing/brand-voice — supplies the voice guide every piece must pass.
• skills/marketing/tweet-writer — takes over when the X pieces deserve dedicated niche research and hook testing; hand it the idea inventory.
• skills/marketing/newsletter — consumes the newsletter item; strong issues flow back here as seeds.
• skills/marketing/email-sequences — value emails can be atomized into social pieces and vice versa.