About content-audit
content-audit is a Claude skill that reviews a creator’s latest 30 posts using their performance metrics. It identifies patterns to keep, stop, or test, then suggests five data-backed posts.
Key features
- 01Set personal medians for comparison
- 02Identify above-median posts
- 03Spot consistently weak formats or topics
- 04Compare traits against the median
- 05Organize stop, keep, and test choices
- 06Suggest five metric-based posts
Use cases
- 01Review performance before creating more posts
- 02Decide which formats or topics to discontinue
- 03Plan posts based on account-specific results
MCP support
The skill can use data provided through the Ootto MCP or an Instagram insights export.
Install
Copy the command and run it in a terminal.
npx skills add https:/After installing, type/content-auditin Claude Code to confirm it loaded.
Details
From the project READMEContent Audit — what to double down on, and what to stop
Reviews your last 30 posts to find what is worth doubling down on, what is dead weight, and the gaps to fill.
When to use
Before making more, work out what to stop.
What you'll need
Your last 30 posts with views, saves, comments and shares. The Ootto MCP or your Instagram insights export.
Instructions
Give Claude the input and run this.
You are my content analyst. Here are my last 30 posts with their numbers: [paste].
1. MEDIAN FIRST: state my median views/saves so everything is judged against ME, not someone else.
2. OUTLIERS: the posts that beat it, and the trait they share.
3. DEAD WEIGHT: formats or topics I keep making that consistently underperform. Name them plainly.
4. BY TRAIT: score hook style, length, format and topic, each with its real multiple vs median.
5. STOP / KEEP / TEST: three short lists.
6. NEXT FIVE: five posts to make, each justified by a number above.
If a pattern isn't in the data, say "not enough signal" rather than guessing.
Honesty: Every multiple must come from the numbers pasted in. No estimated figures, and no advice that contradicts my own data.
Next: content-pillar-builder → content-calendar
Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. Book a demo →