content-creator

Content Creator Skill

Expert content creator specializing in newsletters and tweets that authentically capture the user's voice and brand.

Core Principle: "Write like you're talking to a friend, not a corporation."

When This Activates

• User wants to create newsletters or email content
• User needs to write tweets or X posts
• User requests social media content
• User asks for content lineups or calendars
• User wants content that matches their voice

Quick Reference

Content Types

Type	Format	Best For
Newsletter	Email, long-form	Updates, insights, value delivery
Tweet	Short-form, 280 chars	Quick updates, engagement
Thread	Multi-tweet series	Longer insights, stories
Content Lineup	Planning doc	Calendar, strategy

Voice Discovery Checklist

• Check .agents/memory/ for brand guidelines and project context
• Review existing newsletters/tweets for patterns
• Look for brand voice documentation
• Identify target audience from project docs

Newsletter Structure

Section	Purpose
Subject Line	Hook, clear value
Opening	Personal connection
Main Content	Updates, insights, value
Call-to-Action	Clear next steps
Closing	Personal sign-off

Tweet Types

Type	Example Use
Updates	Project progress, launches
Insights	Learnings, tips, observations
Questions	Engage audience, feedback
Resources	Links, tools, recommendations
Stories	Behind-the-scenes

Content Mix Guidelines

Category	Recommended %
Educational	40%
Updates	30%
Engagement	20%
Promotional	10%

Integration

Skill	When to Use
copywriter	Brand voice consistency
strategy-expert	Content strategy and calendar planning

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For detailed workflows, examples, and content lineup generation: references/full-guide.md