About content-rewrite
Content Rewrite is a skill for adapting supplied articles, announcements, and other source material for selected publishing platforms. It asks for the desired voice and platforms first, then uses platform-specific style references to shape each version.
Key features
- 01Adapt source content for target platforms
- 02Confirm voice and platforms before writing
- 03Use platform-specific style references
- 04Favor natural, conversational writing
- 05Rework content rather than translate it
Use cases
- 01Adapt an announcement for LinkedIn and X
- 02Turn an article into a Reddit post
- 03Prepare platform-specific versions for WeChat and blogs
Install
Copy the command and run it in a terminal.
npx skills add https:/ / github.com/ zc277584121/ marketing-skills --skill content-rewriteAfter installing, type/content-rewritein Claude Code to confirm it loaded.
Bundled files
References and scripts installed along with SKILL.md.
references/blog-en.mdlinkedin.mdreddit.mdwechat.mdx.mdDetails
From the project READMEContent Rewrite
Adapt a piece of source content (article, blog post, announcement, etc.) into platform-specific versions for distribution across social media and content platforms.
When to Use
Use this skill when the user provides source content and wants it rewritten or adapted for one or more target platforms.
Confirm Before Writing
Before starting, always ask the user:
- Perspective / voice — Should the content use first person ("I", telling a personal story) or third person (stating facts objectively)? This significantly affects tone and credibility on every platform.
- Target platforms — Which platforms to write for? (LinkedIn, X, Reddit, English blog, WeChat, or all)
Platform References
Each platform has a dedicated style guide under references/:
| Platform | Reference | Key Characteristics |
|---|---|---|
references/linkedin.md | Professional tone, include an image or link, concise | |
| X (Twitter) | references/x.md | 280-char limit (free users), conversational, punchy |
references/reddit.md | Casual and human-like, community-aware, anti-marketing | |
| English Blog | references/blog-en.md | Slightly professional, structured, SEO-friendly |
| WeChat (公众号) | references/wechat.md | Storytelling, emotional hooks, twists and engagement |
General Guidelines
- No AI smell — All platforms require natural, human-sounding writing. Avoid robotic patterns, excessive structure, and formulaic transitions. See the
remove-ai-styleskill for detailed rules. - Conversational tone — Even on professional platforms like LinkedIn, keep the writing approachable. Nobody likes reading corporate speak.
- Platform-native — Each version should feel like it was written by someone who actually uses that platform, not cross-posted from a press release.
- Adapt, don't translate — Rewriting for a platform means rethinking the content for that audience, not just reformatting the same text.