mcpField
C
content-strategy

content-strategy

github.com/podoDesign & UI29171 installsUpdated 4d ago
Repository

About content-strategy

content-strategy is a framework for planning and governing product content, from audits and content models to voice, tone, and hierarchy. It is intended for teams defining how content is structured and maintained, rather than writing individual interface strings.

Key features

  1. 01Audit content for retention or revision
  2. 02Define typed content models and relationships
  3. 03Set voice, tone, and registers
  4. 04Establish ownership and review cycles
  5. 05Organize content hierarchy

Use cases

  1. 01Plan a product content audit
  2. 02Define a shared content model
  3. 03Set content governance and review practices

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/podo/design-agent-skills --skill content-strategy

After installing, type/content-strategyin Claude Code to confirm it loaded.

Bundled filesstub.yaml

Details

From the project README

content-strategy

Catalogue stub — full skill: Owl-Listener/designer-skills

Decision tree

  1. Is the full skill already installed?

    • Global: f=~/.agents/skills/content-strategy/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
    • Project: f=.agents/skills/content-strategy/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
    • installed → the skill is installed as content-strategy, invoke it and proceed
    • pointer → go to step 2

  2. Detect scope, then install:

    [ -e ~/.agents/skills/content-strategy ] && echo "global" || echo "project"

    Global:

    npx skills add Owl-Listener/designer-skills --skill content-strategy -g -y

    Project:

    npx skills add Owl-Listener/designer-skills --skill content-strategy -y

    Claude Code: send a command as a chat message starting with ! to run it without leaving the conversation.

Claude Code plugin route:

/plugin marketplace add Owl-Listener/designer-skills
/plugin install ux-strategy@designer-skills

Heads-up

  • License: MIT

Invoke after install

  • Skill name: content-strategy
  • Trigger phrases: "content strategy", "content model", "content governance", "voice and tone framework"

What it does

Owl's product content-strategy framework: content audit (keep/revise/consolidate/remove), content model with typed attributes and relationships, voice-vs-tone with registers, governance (owners/review cycles/source-of-truth), and content hierarchy. Distinct from microcopy/UX-writing — this is the upstream framework that UX writing executes within.

When NOT to use

  • Writing individual UI strings → use ux-writing-skill
  • Long-form marketing copy → use copywriting-skill
  • Structuring where content lives (navigation, labelling) → use information-architecture-and-navigation

Comments

Markdown supported