About copywriting
copywriting is a skill that selects and applies from 34 Copyhackers prompts for specific copywriting tasks. It is intended for copywriters who need structured workflows for marketing copy, with guidance on gathering voice examples and checking drafts for AI tropes.
Key features
- 01Selection from 34 copywriting prompts
- 02Task-specific prompt workflows
- 03Voice-example-based drafting
- 04Frameworks for small copy tasks
- 05AI-trope review before delivery
Use cases
- 01Writing landing page or email copy
- 02Generating headline and CTA variations
- 03Analyzing customer reviews for copy insights
- 04Editing existing marketing copy
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/copywritingin Claude Code to confirm it loaded.
Bundled filesai-tropes.mdframeworks.md
Details
From the project READMECopywriting
Overview
You have access to 34 battle-tested Copyhackers prompts for specific copywriting tasks. Your job: pick the right prompt for the task, load it, and run it.
Core principle: Few-shot learning beats instructions. Provide voice examples, not descriptions.
Workflow
- Identify what copy Anthony needs
- Select the right prompt from the table below
- Read the FULL prompt file (they contain specific instructions, not just templates)
Path:
~/Documents/copywriting/copyhackers-prompts/[filename] - Follow the prompt exactly, asking Anthony for any required inputs
- Run through ai-tropes.md before delivering final copy
Prompt Selection
| Need | Prompt File | What It Does |
|---|---|---|
| Value propositions | 03-value-propositions-50-in-10-mins.md | 50 headlines from VOC data |
| Headlines from pain | 31-pain-point-headlines.md | 50 headlines from specific pain point |
| Brand tagline | 06-brand-tagline.md | 50 tagline ideas using formulas |
| Crossheads/H2s | 09-headlines-crossheads.md | Optimize generic subheadings |
| Newsletter signup | 32-brainstorm-value-proposition.md | Compelling newsletter opt-in reasons |
| SaaS homepage | 04-saas-homepage.md | Full homepage Q&A session |
| Landing page popups | 10-lead-pages-banners-popups.md | Banner, popup, sidebar copy |
| Thank you page | 02-landing-page-thank-you-page.md | Post-conversion engagement |
| Button copy | 14-button-copy-cro.md | CTA variations for A/B testing |
| 404 page | 26-404-page.md | On-brand error page |
| Competitor analysis | 17-competitor-analysis-browse-bing.md | Homepage vs competitor with optimization recs |
| Abandoned cart | 08-abandoned-cart-emails.md | 25 brand-specific variations |
| Cold email | 18-cold-email.md | Personalized outreach |
| Email subject lines | 34-email-subject-lines.md | 25+ variations with formulas |
| Onboarding emails | 24-onboarding-emails.md | Welcome sequences |
| Email CTAs/P.S. | 11-email-ctas.md | Button and P.S. variations |
| Test email sequence | 20-optimize-email-sequence.md | AI roleplays as customer |
| Product descriptions | 29-product-descriptions.md | Emotional copy from reviews |
| Bullet fascinations | 33-bullet-lists-fascinations.md | Curiosity-driven bullets |
| Product fascinations | 25-fascinations.md | Interesting facts into curiosity hooks |
| Quiz/calculator copy | 05-quizzes-calculators-lead-gen.md | Interactive lead gen content |
| Webinar titles | 01-webinar-hook-workshop-title.md | Event titles that convert |
| Review mining | 30-review-mining.md | Analyze 85+ reviews at scale |
| Customer review analysis | 15-analyze-customer-reviews.md | Sentiment + copy recs |
| JTBD analysis | 07-jobs-to-be-done-analysis.md | Four forces from interviews |
| Raw data insights | 19-messaging-insights-raw-data.md | Key insights from interviews, case studies, sales calls |
| Pain point narratives | 27-analyze-research-pain-points.md | PAS copy from pain points |
| Survey data | 28-survey-data-analysis.md | Insights with visualizations |
| Usability questions | 22-user-research-questions.md | Unbiased testing questions for a website |
| Brand voice guidelines | 21-brand-voice-guidelines.md | Full style guide from website |
| Copy in another voice | 16-brand-voice-analysis.md | Rewrite in any brand's style |
| Mission statement | 13-mission-statement.md | Long, medium, short, micro |
| Edit existing copy | 23-seven-copy-sweeps-editing.md | 7-lens editing method |
| Validate copy/UX | 12-validate-copy-ux.md | Unbiased usability testing questions |
Full index with detailed descriptions: ~/Documents/copywriting/copyhackers-prompts-index.md
When No Prompt Fits
For tasks too small for a full prompt (single headline, one CTA, quick edit) or needs that don't match the 34 prompts:
- Use frameworks.md for structure (PAS, AIDA, BAB, FAB, PASTOR, SCQA)
- Ask Anthony for 2-3 voice examples before generating
- Still run ai-tropes.md check before delivering
When NOT to Use This Skill
- Technical documentation (clarity over persuasion)
- Internal communications (skip sales framing)
- Legal/compliance copy (different rules)
- Client has strict brand guidelines (follow those)
- Very short edits (single word changes)
- Industry-regulated copy (healthcare, financial disclaimers)
AI Trope Check
Before delivering any copy, scan for patterns that make it sound AI-generated. See ai-tropes.md for the full list.
Quick flags:
- "Dive into", "leverage", "robust", "seamless", "game-changer"
- Em dashes used frequently
- "In today's [adjective] world..."
- Starting with credentials or "I'm excited to share"
Common Mistakes
| Mistake | Fix |
|---|---|
| Writing copy without loading prompt | Load the specific prompt first |
| No voice examples from Anthony | Ask for 2-3 samples before generating |
| Accepting first output | Run through ai-tropes.md, iterate |
| Generic output | Prompts require specific inputs, gather them |
| Skipping prompt for "quick" task | Use frameworks.md for small tasks instead |
Reference Files
- frameworks.md - PAS, AIDA, BAB, FAB, PASTOR, SCQA with examples (for quick tasks)
- ai-tropes.md - Words and patterns to avoid
- Prompt library -
~/Documents/copywriting/copyhackers-prompts/
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