mcpField
C
copywriting-skill

copywriting-skill

github.com/podoMarketing & growth29182 installsUpdated 2d ago
Repository

About copywriting-skill

copywriting-skill is a toolkit for product marketing copy, organized around five skills for general, SEO, social, French, and brand-voice writing. It covers common marketing formats and includes a pass to identify and remove AI writing patterns.

Key features

  1. 01AIDA, PAS, and FAB frameworks
  2. 02Landing and feature page copy
  3. 03Pricing page messaging
  4. 04Email sequences and headlines
  5. 05SEO, social, French, and voice skills
  6. 06AI-pattern detection and editing

Use cases

  1. 01Drafting landing page sections
  2. 02Writing pricing and feature pages
  3. 03Preparing email sequences and headlines
  4. 04Adapting copy for SEO, social, or French

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/podo/design-agent-skills --skill copywriting-skill

After installing, type/copywriting-skillin Claude Code to confirm it loaded.

Bundled filesstub.yaml

Details

From the project README

copywriting-skill

Catalogue stub — full skill: judicael-s/Copywriting-skill

Decision tree

  1. Is the full skill already installed?

    • Global: grep -q "^das:" ~/.agents/skills/copywriting-skill/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
    • Project: grep -q "^das:" .agents/skills/copywriting-skill/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
    • No das: block → full skill installed, invoke and proceed
    • das: block present → go to step 2

  2. Detect scope, then install:

    [ -e ~/.agents/skills/copywriting-skill ] && echo "global" || echo "project"

    Global:

    npx skills add judicael-s/copywriting-skill --skill copywriting-skill -g -y

    Project:

    npx skills add judicael-s/copywriting-skill --skill copywriting-skill -y

    Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.

Invoke after install

5 skills available:

SkillTriggers
copywriting-skill"copywriting", "landing page copy", "web copy", "headline copy"
seo-copywriting"SEO copy", "search-optimized content"
social-copywriting"LinkedIn post", "X post", "social copy"
french-copywriting"French copy", "French landing page"
tone-of-voice"tone of voice", "brand voice guide"

What it does

Persuasion-driven copy toolkit grounded in proven frameworks (AIDA, PAS, FAB). Covers the full product marketing stack:

  • Landing pages — hero copy, value prop, social proof, objection handling, CTA
  • Feature pages — outcome-first framing, benefit vs. feature discipline
  • Pricing pages — anchoring, tier naming, CTA per plan
  • Email sequences — subject lines, preview text, body, single CTA
  • Headlines — formula library (curiosity, specificity, transformation)
  • Anti-AI layer — detects and removes AI writing tells before delivery

When NOT to use

  • Short UI labels and error messages — use ux-writing-skill
  • Conversion rate optimization of existing flows — use coreyhaines-marketing
  • Auditing existing copy for AI patterns — use humanize-text

Comments

Markdown supported