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creative-brief-framework

creative-brief-framework

github.com/gtmagentsMarketing & growth42877 installsUpdated 30w ago
Repository

About creative-brief-framework

A skill for marketing, product, and creative teams to align on campaign and project requirements through a structured creative brief. It includes guidance for objectives, audiences, messaging, deliverables, and logistics, plus kickoff templates.

Key features

  1. 01Objectives and success metrics
  2. 02Audience and insight definition
  3. 03Messaging and tone guidance
  4. 04Deliverables and channel planning
  5. 05Timeline and approval details
  6. 06Brief and kickoff templates

Use cases

  1. 01Starting a campaign or product launch
  2. 02Aligning marketing, product, and creative teams
  3. 03Briefing an agency or freelancer

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill creative-brief-framework

After installing, type/creative-brief-frameworkin Claude Code to confirm it loaded.

Details

From the project README

Creative Brief Framework Skill

When to Use

  • Kicking off new campaigns, product launches, or brand refresh projects.
  • Aligning marketing, product, and creative teams on objectives and deliverables.
  • Onboarding agencies or freelancers with standardized briefs.

Framework

  1. Objective & Success Metrics – clarify business goal, KPIs, and constraints.
  2. Audience & Insights – detail personas, pain points, and proof points.
  3. Message & Tone – outline pillars, RTBs, must-say/avoid guidance.
  4. Deliverables & Channels – list required assets, specs, and priority order.
  5. Logistics – include timeline, approvals, budget, references, and point people.

Templates

  • One-page creative brief document.
  • Stakeholder Q&A worksheet.
  • Kickoff deck outline with timeline + responsibilities.

Tips

  • Keep it scannable; link deeper research in appendices.
  • Capture “what success looks like” with quantitative + qualitative signals.
  • Pair with production-playbook to convert briefs into task plans.

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