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creative-director

creative-director

github.com/podoCreative & media29174 installsUpdated 3d ago
Repository

About creative-director

creative-director is a creative strategy skill for campaign and brand work. It structures ideation with established methods, scores and refines concepts against weighted criteria, and uses a campaign library to check for overused ideas.

Key features

  1. 01Structures ideation with creative methods
  2. 02Scores concepts against weighted criteria
  3. 03Refines concepts iteratively
  4. 04Checks ideas against a campaign library

Use cases

  1. 01Developing campaign concepts
  2. 02Exploring brand positioning
  3. 03Finding less generic creative directions

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/podo/design-agent-skills --skill creative-director

After installing, type/creative-directorin Claude Code to confirm it loaded.

Bundled filesstub.yaml

Details

From the project README

creative-director

Catalogue stub — full skill: smixs/creative-director-skill

Decision tree

  1. Is the full skill already installed?

    • Global: f=~/.agents/skills/creative-director/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
    • Project: f=.agents/skills/creative-director/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
    • installed → the skill is installed as creative-director, invoke it and proceed
    • pointer → go to step 2

  2. Detect scope, then install:

    [ -e ~/.agents/skills/creative-director ] && echo "global" || echo "project"

    Global:

    npx skills add smixs/creative-director-skill --skill creative-director -g -y

    Project:

    npx skills add smixs/creative-director-skill --skill creative-director -y

    Claude Code: send a command as a chat message starting with ! to run it without leaving the conversation.

Heads-up

  • License: CC-BY-4.0 (attribution required: Serge Shima)

Invoke after install

  • Skill name: creative-director
  • Trigger phrases: "creative director", "creative strategy", "ideation", "campaign concept"

What it does

Applies senior creative director thinking: insight first, then structured ideation with SIT, TRIZ, bisociation, SCAMPER and related methods instead of free association. Concepts are scored against weighted criteria calibrated on Cannes Lions, D&AD and HumanKind standards and refined recursively, and a bundled library of past campaigns is used to detect saturation and keep ideas original. Useful for campaign strategy, brand positioning and breaking out of generic creative solutions. Not for media planning, production budgets, logo design or final copy drafts. The licence requires attribution to the author.

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