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creative-iteration-playbook

creative-iteration-playbook

github.com/gtmagentsMarketing & growth42865 installsUpdated 30w ago
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About creative-iteration-playbook

A marketing skill for planning and learning from creative experiments across paid and organic campaigns. It combines briefs, testing, production, measurement, and scaling templates.

Key features

  1. 01Creative brief and checklist
  2. 02Cross-channel testing matrix
  3. 03Production workflow
  4. 04UTM tagging and performance tracking
  5. 05Scaling and localization guidance
  6. 06Experiment and asset library templates

Use cases

  1. 01Refreshing fatigued campaign creative
  2. 02Coordinating paid and organic experiments
  3. 03Recording winning creative formulas
  4. 04Reviewing creative performance and deciding what to scale

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill creative-iteration-playbook

After installing, type/creative-iteration-playbookin Claude Code to confirm it loaded.

Details

From the project README

Creative Iteration Playbook Skill

When to Use

  • Refreshing creative fatigued campaigns.
  • Coordinating rapid creative experiments across paid + organic teams.
  • Documenting learnings with reusable creative formulas.

Framework

  1. Creative Brief Template – hook, CTA, proof, editing guidelines, mandatory/legal notes.
  2. Testing Matrix – map variables (concept, format, CTA, length, hook) across channels.
  3. Production Workflow – intake → concept → script/copy → edit → QA → publish.
  4. Measurement & Tagging – UTM/tag schema, performance scoreboard, insights log.
  5. Scaling Guidelines – roll-out thresholds, localization, evergreen library updates.

Templates

  • Single-slide creative brief + checklist.
  • Experiment tracker w/ hypotheses, variants, outcomes, next steps.
  • Evergreen asset library structure with tagging conventions.
  • GTM Agents Hook/CTA Library – per-channel prompt bank pulled from GTM Agents Social Media Manager playbooks @puerto/README.md#183-212.
  • Runbook for Paid + Organic Sync – outlines Monday creative standup, Wednesday QA, Friday results readout.
  • Guardrail Sheet – min engagement/CVR per channel before pausing or pivoting.

Tips

  • Pair qualitative notes (comments, watch time) with quantitative metrics.
  • Rotate creators and formats to avoid burnout and discover new winners.
  • Use with build-social-calendar and campaign-optimization-manager workflows.
  • Define success + kill thresholds before launching (e.g., CTR ≥1.5% for X, hook retention ≥35% on Reels).
  • Mirror GTM Agents escalation tree: Social Strategist → Marketing Director → Comms lead within 15 mins if sentiment spikes negative.
  • Keep Serena + Playwright handy for rapid landing page tweaks + visual QA.

GTM Agents Creative Iteration Overlay

  1. Cadence
    • Monday: backlog grooming + prioritization (use hook library to seed briefs).
    • Tuesday/Wednesday: production + QA (Pair design + copy pods, run Playwright visual checks).
    • Thursday: launch + monitor guardrails in near real-time.
    • Friday: learning sync → update evergreen library + share top performers in Weekly Packet.
  2. Guardrail Actions
    • If two variants miss guardrails consecutively, trigger Sequential Thinking mini-RCA.
    • Pause paid boosts if CPA worsens >20% vs baseline; notify Growth + RevOps.
  3. Insight Logging
    • Capture quote-sized "formula" (hook + format + CTA) for each winning asset; store with metrics + reuse plan.

Tool Hooks

  • Serena – patch landing page snippets or marketing automation flows referenced in creative tests.
  • Context7 – pull latest platform best-practice docs (LinkedIn ads specs, TikTok ratios) without leaving Claude.
  • Sequential Thinking – facilitate post-test retros and iteration hypotheses.
  • Playwright – automate screenshot packs for creative QA and stakeholder review.

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