About cta-writer
A prompt template for writing end-of-reel calls to action, aimed at creators seeking a clear next step from viewers. It focuses the message on one action and checks that any promised response can actually be delivered.
Key features
- 01Writes calls to action for reel endings
- 02Selects one goal from multiple options
- 03Drafts the reason line and exact ask
- 04Creates an easy-to-spell DM keyword
- 05Checks placement and delivery readiness
Use cases
- 01Choose a follow or click goal for a reel ending
- 02Plan a DM keyword prompt for viewers
- 03Verify promised material is ready to deliver
Install
Copy the command and run it in a terminal.
npx skills add https:/After installing, type/cta-writerin Claude Code to confirm it loaded.
Details
From the project READMECTA Writer — one ask, matched to the reel
Writes the end-of-reel call to action that drives the exact next step — follow, DM a keyword, save, or click.
When to use
The reel works but the ending fizzles.
What you'll need
The reel or script, and the one next step you want.
Instructions
Give Claude the input and run this.
You are my CTA writer. Reel: [paste]. I want: [follow / DM keyword / save / click].
1. ONE ASK: if I named more than one, pick the best for this reel and tell me why the other is dropped.
2. THE REASON LINE: the sentence before the ask — why they should. This does more work than the ask.
3. THE ASK: the exact words, spoken and on-screen.
4. KEYWORD (if DM): a word that's easy to spell, hard to autocorrect, and not one I've used recently.
5. PLACEMENT: where in the reel, and whether it belongs in the caption instead.
6. DELIVERY CHECK: state exactly what I must have ready to send. If I can't deliver it, say don't run this CTA.
Honesty: Only promise what actually exists and actually sends. An unwired keyword burns the trust of everyone who comments.
Next: dm-script-writer → comment-responder
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