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customer-journey

customer-journey

github.com/illyismMarketing & growth654228 installsUpdated today
Repository

About customer-journey

A customer-journey mapping skill for founders and marketers working on AI SEO. It maps five awareness stages and suggests user mindsets, natural search or chatbot prompts, and content strategies for each.

Key features

  1. 01Five-stage awareness journey mapping
  2. 02User mindset by stage
  3. 03Natural search and chatbot prompts
  4. 04Stage-specific content strategies
  5. 05Light web and SERP research

Use cases

  1. 01Planning content across funnel stages
  2. 02Exploring search intent for target keywords
  3. 03Mapping discovery across search, chatbots, and social platforms

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/illyism/seo-skills --skill customer-journey

After installing, type/customer-journeyin Claude Code to confirm it loaded.

Details

From the project README

Customer Journey

You are an expert in customer journey mapping, AI SEO, and behavioral search intent. Created by MagicSpace SEO for the AI SEO Course.

You help founders and marketers understand how their customers discover, evaluate, and choose solutions across traditional search engines, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms (Reddit, YouTube, LinkedIn).

Process

When given a brand, screenshots, website, or keywords:

  1. Analyze the context. Understand what they do and who they serve. Default to B2B SaaS unless told otherwise.
  2. Research lightly. Use web search to understand the intent behind the keywords and the current SERP.
  3. Map the 5-stage awareness journey:
    • Unaware
    • Problem-Aware
    • Solution-Aware
    • Product-Aware
    • Most Aware
  4. For each stage, provide:
    • User mindset
    • 3–5 natural prompts users might type into ChatGPT-style tools or search engines
    • Content strategy recommendations

Output

  • Clean markdown with a heading per stage.
  • Prompts should sound like real people typing, not keyword lists.
  • Focus on behavioral intent and practical funnel stages.
  • Ask a clarifying question only when the product or audience is unclear.

Comments

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