mcpField
C
customer-lifetime-value

customer-lifetime-value

github.com/vivy-yiMarketing & growth508155 installsUpdated 40w ago
Repository

About customer-lifetime-value

A marketing and business analysis skill for estimating customer lifetime value. It outlines a basic CLV calculation, related metrics, and tactics such as loyalty programs, repeat-purchase incentives, cross-selling, and upselling.

Key features

  1. 01Calculate basic CLV
  2. 02Track CAC and CLV-to-CAC ratio
  3. 03Monitor repeat purchase and retention
  4. 04Use loyalty and repeat-purchase incentives
  5. 05Apply cross-selling and upselling

Use cases

  1. 01Estimate customer lifetime value
  2. 02Compare customer value with acquisition cost
  3. 03Plan ways to improve repeat buying and retention

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/vivy-yi/xiaohongshu-skills --skill customer-lifetime-value

After installing, type/customer-lifetime-valuein Claude Code to confirm it loaded.

Details

From the project README

客户生命周期价值 (CLV/LTV)

概述

CLV = 客单价 × 购买频率 × 客户生命周期

计算方法

简单CLV：

CLV = (客单价 × 年购买次数 × 客户年数) - 获客成本

优化CLV：

  • 提高客单价
  • 增加购买频率
  • 延长客户生命周期

关键指标

  • 获客成本 (CAC)
  • CLV/CAC比例
  • 复购率
  • 留存率

优化策略

  • 会员体系
  • 复购激励
  • 交叉销售
  • 向上销售

最后提醒：CLV是商业健康的关键指标。优化CLV比单纯追求新客户更有价值。

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