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deliverability-ops

deliverability-ops

github.com/gtmagentsMarketing & growth42870 installsUpdated 30w ago
Repository

About deliverability-ops

deliverability-ops is a marketing skill for teams diagnosing email placement, reputation, and compliance issues. It combines monitoring guidance, remediation steps, and operational templates.

Key features

  1. 01Monitor engagement, reputation, and infrastructure signals
  2. 02Check email list health
  3. 03Locate issues by mailbox provider
  4. 04Plan warmups and sending adjustments
  5. 05Use diagnostic, warmup, and compliance templates

Use cases

  1. 01Investigate email landing in spam folders
  2. 02Plan IP or domain warmups and volume ramps
  3. 03Audit authentication and unsubscribe compliance

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill deliverability-ops

After installing, type/deliverability-opsin Claude Code to confirm it loaded.

Details

From the project README

Deliverability Operations Skill

When to Use

  • Inbox placement drops or spam-folder complaints.
  • Preparing for IP/domain warmups or volume ramps.
  • Auditing authentication, feedback loops, or compliance settings.

Framework

Signals to Monitor
  1. Engagement – opens, clicks, unsubscribes, spam complaints by ISP.
  2. Reputation – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
  3. Infrastructure – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
  4. List Health – bounce types, spam traps, opt-in provenance, inactivity thresholds.
Playbook Steps
  1. Snapshot key metrics over last 7/30 days.
  2. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
  3. Validate authentication + sending domains.
  4. Segment audiences by engagement tier; limit sends to VIP/high intent.
  5. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).

Templates

  • Deliverability diagnostic worksheet (reputation + infrastructure + content).
  • IP/domain warmup tracker (volume ramp table).
  • Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).

Tips

  • Pair with segmentation skill to isolate healthy cohorts.
  • Document every remediation change to correlate with future reputation shifts.
  • Align marketing, security, and legal teams on consent language.

Comments

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