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distribution-checklist

distribution-checklist

github.com/gtmagentsMarketing & growth42865 installsUpdated 30w ago
Repository

About distribution-checklist

distribution-checklist is a marketing skill for planning and reviewing campaign distribution across channels. It organizes channel readiness, publishing, amplification, measurement, and follow-up in checklists and templates.

Key features

  1. 01Channel readiness planning
  2. 02Publishing and approval steps
  3. 03Amplification coordination
  4. 04KPI and UTM measurement
  5. 05Performance review and repurposing

Use cases

  1. 01Prepare campaign launches across channels
  2. 02Coordinate partner and paid promotion
  3. 03Audit distribution before go-live

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill distribution-checklist

After installing, type/distribution-checklistin Claude Code to confirm it loaded.

Details

From the project README

Distribution & Amplification Checklist Skill

When to Use

  • Launching new hero assets or campaigns across multiple channels.
  • Coordinating owned, earned, and paid amplification efforts.
  • Auditing distribution readiness before go-live.

Framework

  1. Channel Readiness – confirm CMS/social/email templates, personalization, localization plans.
  2. Publishing Steps – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
  3. Amplification – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
  4. Measurement – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
  5. Feedback & Recycling – plan check-ins for performance review, comments, repurposing opportunities.

Templates

  • Distribution checklist per channel (tasks, owner, due date, status).
  • Amplification matrix (partner, asset, CTA, logistics).
  • Reporting sheet linking metrics to assets/UTMs.

Tips

  • Align UTMs + naming conventions before scheduling to keep analytics clean.
  • Document embargoes and partner requirements to avoid misfires.
  • Schedule follow-up touchpoints to convert top performers into evergreen assets.

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