About drip-campaigns
A marketing skill for designing nurture sequences, from objectives and message progression to timing and signal-based branching. It includes worksheets and checklists for planning cadence, content, and personalization.
Key features
- 01Map an objective to each touch
- 02Sequence benefits by buyer stage
- 03Plan cadence to balance urgency and fatigue
- 04Branch sequences using engagement signals
- 05Prepare messaging and personalization templates
Use cases
- 01Plan a new nurture series
- 02Turn product education into sequenced content
- 03Improve pacing and offers in an underperforming drip
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/drip-campaignsin Claude Code to confirm it loaded.
Details
From the project READMEDrip Campaign Design Skill
Framework
- Objective Mapping – each touch must have a single job (educate, qualify, convert).
- Value Ladder – sequence benefits from awareness → consideration → decision.
- Cadence – balance urgency with fatigue (24–48h early, 72h+ later).
- Signal-Based Branching – accelerate for high intent, slow for low engagement.
Templates
Touch | Timing | Objective | Content Angle | CTA | Personalization
- Message hierarchy worksheet
- Cadence testing checklist
- Personalization matrix (firmographic + behavioral signals)
Tips
- Alternate between insight, proof, and offer touches to keep attention high.
- Use soft CTAs early, stronger CTAs after value delivered.
- Add progressive profiling questions to capture more data per touch.
- Mirror messaging across ads + sales outreach so the drip feels orchestrated.
When to Use
- Launching a new nurture series and need a cadence blueprint.
- Translating product education journeys into sequenced content.
- Reworking underperforming drips with better pacing and offers.
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