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eighty-twenty-conversion-message

eighty-twenty-conversion-message

github.com/lvtd-llcMarketing & growth160 installsUpdated 7w ago
Repository

About eighty-twenty-conversion-message

A marketing skill for drafting sales messages around urgent buyer problems and qualifying prospects. It uses a problem-agitate-solve sequence and recommends testing qualified responses rather than raw engagement.

Key features

  1. 01Frame the buyer's urgent problem
  2. 02Apply five prospect qualification filters
  3. 03Structure problem-agitate-solve messaging
  4. 04State who the offer is and is not for
  5. 05Define a measurable conversion test

Use cases

  1. 01Draft a sales message for a specific buyer
  2. 02Filter out unqualified prospects
  3. 03Make the cost of inaction concrete
  4. 04Test message quality with qualified responses

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/lvtd-llc/skills --skill eighty-twenty-conversion-message

After installing, type/eighty-twenty-conversion-messagein Claude Code to confirm it loaded.

Details

From the project README

80/20 Conversion Message

Use this skill to create sales messages that focus on urgent buyer problems, qualify the right prospects, and disqualify weak ones. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapter 7.

  • Chapter 7 covers conversion, buyer qualification, disqualification, urgent problem framing, and problem-agitate-solve messaging.

Workflow

1. Identify The Urgent Problem

Write the buyer's problem in their own language.

Capture:

  • Pain or risk.
  • Trigger event.
  • Cost of delay.
  • Current failed alternative.
  • Desired result.

Do not lead with product features. Lead with the problem the right buyer already cares about.

2. Apply The Five Qualification Filters

Check whether the message attracts people who:

  • Have money.
  • Have urgent pain.
  • Believe the offer category or can be persuaded.
  • Can say yes.
  • Fit the broader plan or context.

If the message attracts unqualified leads, add clearer disqualification.

3. Build The Message

Use this sequence:

  1. Problem: name the urgent situation.
  2. Agitate: make the cost, stakes, and consequences specific.
  3. Solve: show the outcome and why the offer fits.
  4. Qualify: state who this is and is not for.
  5. Action: ask for one measurable next step.
4. Define The Conversion Test

Recommend the smallest test that proves message quality:

  • Click-through from a qualified audience.
  • Form completion with disqualification fields.
  • Reply rate from a narrow list.
  • Sales call booking quality.
  • Purchase, deposit, or application.

Output Format

# Conversion Message

## Buyer Problem
- Target buyer:
- Urgent problem:
- Cost of inaction:
- Current alternative:

## Qualification Filters
| Filter | Message Element | Pass/Concern |
|--------|-----------------|--------------|
| Money | | |
| Urgency | | |
| Belief | | |
| Authority | | |
| Fit | | |

## Message Draft
- Headline:
- Agitation:
- Solution:
- Disqualification:
- CTA:

## Test Plan
- Audience:
- Metric:
- Success threshold:
- Kill threshold:

Quality Bar

  • Do not write generic benefit copy.
  • Do not optimize tone before qualifying the buyer.
  • Do not hide disqualification criteria.
  • Make the cost of inaction concrete.
  • Measure qualified response, not raw response.

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