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eighty-twenty-traffic-strategy

eighty-twenty-traffic-strategy

github.com/lvtd-llcMarketing & growth160 installsUpdated 7w ago
Repository

About eighty-twenty-traffic-strategy

This skill helps marketing teams select and sequence traffic sources by buyer fit, conversion potential, and economics, drawing on Perry Marshall’s 80/20 Sales and Marketing. It starts with business constraints, then guides source mastery and expansion after evidence of traction.

Key features

  1. 01Assess acquisition economics first
  2. 02Inventory and compare traffic sources
  3. 03Rank sources by buyer intent and fit
  4. 04Select a source to master
  5. 05Sequence expansion after conversion signals

Use cases

  1. 01Assess whether a new channel fits acquisition costs
  2. 02Choose which traffic source to master first
  3. 03Plan channel expansion after funnel validation

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/lvtd-llc/skills --skill eighty-twenty-traffic-strategy

After installing, type/eighty-twenty-traffic-strategyin Claude Code to confirm it loaded.

Details

From the project README

80/20 Traffic Strategy

Use this skill to choose and sequence traffic sources by leverage, buyer fit, and economic potential. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapters 4, 6, 10, and 11.

  • Chapter 4 emphasizes positioning and media mastery over low-leverage prospecting.
  • Chapter 6 introduces the traffic, conversion, economics triangle and list quality.
  • Chapter 10 covers media expansion after a funnel starts working.
  • Chapter 11 covers scaling and diversification after conversion proves out.

Workflow

1. State The Economic Constraint

Before recommending traffic, capture:

  • Offer price and margin.
  • Target customer value.
  • Allowable acquisition cost.
  • Sales cycle.
  • Conversion path.
  • Existing traffic source performance.

Think backwards from economics before adding traffic.

2. Inventory Traffic Sources

List owned, rented, paid, earned, and partner sources. For each, estimate:

  • Buyer intent.
  • Reach.
  • Cost or effort.
  • Speed to signal.
  • Targeting precision.
  • Control.
  • Fit with the offer and conversion path.
3. Identify The Mastery Candidate

Recommend mastering one source before expanding when:

  • The audience has the urgent problem.
  • The source can produce measurable conversions.
  • The economics can plausibly work.
  • The team can learn it deeply enough to outperform average buyers.

Avoid shallow testing of many sources when one source deserves real mastery.

4. Sequence Expansion

Expand only after a source and funnel show signal. Prefer adjacent sources where the same offer, message, or economics can transfer.

Expansion options:

  • Paid search or high-intent traffic.
  • Email and affiliate partners.
  • Social or community traffic.
  • Offline or niche media.
  • Owned list development.

Output Format

# 80/20 Traffic Strategy

## Economics First
- Offer:
- Customer value:
- Allowable CAC:
- Current conversion path:

## Traffic Inventory
| Source | Intent | Reach | Cost/Effort | Speed | Fit |
|--------|--------|-------|-------------|-------|-----|

## Mastery Recommendation
- Source to master:
- Why this source:
- First test:
- Required tracking:

## Expansion Sequence
1. [Source] - [condition to expand]
2. [Source] - [condition to expand]
3. [Source] - [condition to expand]

Quality Bar

  • Do not recommend traffic before checking economics.
  • Do not equate reach with quality.
  • Prefer one mastered source over many shallow experiments.
  • Separate list quality from list size.
  • Define the condition for expansion before recommending expansion.

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