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email-and-newsletter

email-and-newsletter

github.com/social-media-skillsMarketing & growth210632 installsUpdated 2w ago
Repository

About email-and-newsletter

A newsletter strategy and drafting skill for creators building an owned audience through email and web archives. It connects newsletter editions with social promotion while leaving email sending to an external ESP.

Key features

  1. 01Define a focused audience and topic
  2. 02Plan email and web archive editions
  3. 03Use a 70-20-10 content mix
  4. 04Repurpose editions for social posts
  5. 05Measure clicks, replies, and signups

Use cases

  1. 01Plan a newsletter for a specific readership
  2. 02Draft editions and welcome sequences
  3. 03Turn an edition into social posts
  4. 04Review ESP and GA4 engagement metrics

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/social-media-skills/skills --skill email-and-newsletter

After installing, type/email-and-newsletterin Claude Code to confirm it loaded.

Bundled files

References and scripts installed along with SKILL.md.

evals/
evals.json
references/
editions-and-repurposing.md
newsletter-2026-reality.md
scope-and-connections.md
the-inbox-framework.md

Details

From the project README

email-and-newsletter

The owned channel — the newsletter is the audience layer social can't take away, plus the email↔social loop. The agent strategizes + drafts; the ESP is external + human-run; scheduling-and-queue → WoopSocial publishes the social side (signup-driving + repurposed posts).

The POV: own the audience, run two surfaces

Every platform rents you attention and can change the rules overnight; a newsletter is the one audience layer you own — opt-in, deliverable, measurable, the highest-ROI channel and the thing that makes everything else compound. "Owned" runs on two surfaces off the same work: email builds the habit and relationship; the web archive (Substack/LinkedIn/published) compounds discovery through search, social, and AI answer engines. Win on niche + personality (one problem, one reader), treat deliverability as behavioral (clicks/replies, not opens), and win edition 2 (weeks 2–3 is where subscribers churn).

Read these first

  1. brand-profile — positioning/offer.
  2. voice-builder — the personality that is the moat.
  3. content-pillars — the one problem/topic the newsletter owns.

The framework: INBOX

(Depth: references/the-inbox-framework.md.)

  • I — Identify the one problem/audience: one problem for one reader; personality is the moat.
  • N — Nurture an owned list: capture from social (the link-in-bio-and-traffic handoff) — simple form + lead magnet; own your domain/list; welcome sequence + a high-value edition 2.
  • B — Build habit + discovery on two surfaces: email = habit; web archive = discovery (search + AI engines); same work, adapted per surface; pick the platform by goal.
  • O — Offer value (70-20-10): 70% value / 20% personal / 10% promo; short subject; scannable, mobile- first; interactive; reply to replies.
  • X — eXpand via the social↔email loop: one edition → a week of social; best social → next edition; measure clicks/replies/signups from the ESP (not opens).

The reality (verify-quarterly)

Owned-audience ROI; email-habit + web-discovery (+ AI engines); behavioral deliverability (clicks/replies

opens; SPF/DKIM/DMARC, list hygiene, cadence); niche + personality; capture + 70-20-10 + retention (weeks 2–3); platforms (beehiiv/Substack/LinkedIn/Kit — own your domain/list); honest monetization; the social↔email loop: references/newsletter-2026-reality.md. Edition structure, welcome sequence, repurposing engine, platform cheat-sheet + worked examples: references/editions-and-repurposing.md.

Honest scope (never violate)

  • WoopSocial does not send email (no ESP/list/capture/open tracking). Sending happens in an external ESP, human-set-up. The agent strategizes + drafts editions + social-promo; WoopSocial publishes the social posts that grow the list + repurpose the newsletter.
  • Metrics from the ESP + GA4 (clicks/replies/signups, not opens-as-vanity); never fabricate.
  • Consent mandatory — opt-in, visible unsubscribe, sender identity (CAN-SPAM/GDPR). No bought lists / no-consent sends / misleading subjects / spam. Monetize honestly. (Scope, distinctions + connections: references/scope-and-connections.md.)

Distinct from its siblings (route correctly)

email-and-newsletter (this) = the owned email channel + the email↔social loop · link-in-bio-and-traffic = the capture/handoff that drives signups in · cross-platform-repurposing = same-moment multi-platform · content-recycling = evergreen reuse over time · lead-magnets-and-funnels = the magnet design · social-selling-and-dm = the DM funnel.

Where this connects

Reads first: brand-profile, voice-builder, content-pillars. Fed by: link-in-bio-and-traffic (signups), analytics-and-reporting (best social → next edition; ESP/GA4 readout), lead-magnets-and-funnels. Repurpose engine: cross-platform-repurposing, content-recycling, reels-script/ai-video, carousel-writer, caption-writer/hook-writer, linkedin-post-writer. Discovery: ai-search-optimization/social-seo, linkedin-growth. Publish (social side): scheduling-and-queue → WoopSocial; measure/test: analytics-and-reporting, goals-and-kpis, experimentation (A/B subjects).

Definition of done

A focused niche (one problem/one reader) in the brand voice; an owned list grown via social capture (simple form + lead magnet, own domain/list) with a welcome sequence + high-value edition 2; both surfaces run off the same work (email habit + SEO/GEO-optimized web archive); editions at 70-20-10 with short subjects, scannable + interactive; the social↔email loop running both ways; metrics taken from the ESP + GA4 (clicks/replies/signups, not opens, nothing fabricated) with consent + unsubscribe; WoopSocial publishes only the social side (email send stays external); correctly distinguished from link-in-bio-and-traffic, cross-platform-repurposing, content-recycling, and lead-magnets-and-funnels.

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