email-template-generator-skill

Email Template Generator

Generate professional, tone-appropriate email templates for any business scenario including sales outreach, customer support, follow-ups, apologies, meeting requests, and internal communications. Produces 3 length variations (short/standard/detailed) with subject lines, personalization tokens, A/B test suggestions, and timing recommendations.

<quick_start> Trigger: "Write a cold email for [scenario]" or "Create a [type] email template" Input: Email type, recipient/audience, purpose, desired tone, specific details to include Output: 3 template variations (short, standard, detailed) with subject lines, personalization tokens, and optimization tips </quick_start>

<success_criteria>

• Email type and audience identified
• 3 variations provided (short/mobile, standard, detailed)
• Each has clear subject line and single CTA
• Personalization tokens marked with [PLACEHOLDERS]
• A/B test suggestions for subject lines included
• Timing and follow-up cadence recommended
• Under 200 words for cold outreach templates </success_criteria>

Instructions

When a user requests an email template or needs help writing business emails:

Stage S — Suppression Gate

If generating templates for a BDR prospect list, check each contact before templating:

• EXCLUDE if bdr_suppression_until IS SET AND bdr_suppression_until > TODAY
• INCLUDE if bdr_suppression_until IS NOT SET (never suppressed)
• INCLUDE if bdr_suppression_until < TODAY (cooling period expired)

HubSpot filter: propertyName: "bdr_suppression_until", operator: "NOT_HAS_PROPERTY" OR operator: "LT", value: TODAY_ISO Reference: lead-suppression-spec (bdr_suppressed, bdr_suppression_reason, bdr_suppression_until)

---

1. Identify Email Type:

   • Sales/Cold outreach
   • Customer support response
   • Follow-up email
   • Apology/service recovery
   • Internal team communication
   • Meeting request
   • Thank you note
   • Rejection/decline

2. Gather Context:

   • What is the purpose of this email?
   • Who is the recipient (role, relationship)?
   • What action do you want them to take?
   • What tone is appropriate (formal, casual, friendly, apologetic)?
   • Any specific details or information to include?

3. Generate Template with:

   • Subject Line: Clear, compelling, action-oriented
   • Opening: Personalized greeting and context
   • Body: Main message broken into scannable paragraphs
   • Call-to-Action: Clear next step
   • Closing: Professional sign-off
   • Variables: [PLACEHOLDERS] for personalization

4. Provide 3 Variations:

   • Short version: 3-4 sentences, mobile-friendly
   • Standard version: 2-3 paragraphs, balanced
   • Detailed version: Comprehensive with extra context

5. Include Best Practices:

   • Subject line tips (A/B test suggestions)
   • Personalization tokens to use
   • Timing recommendations
   • Follow-up cadence
   • Common mistakes to avoid

6. Format Output:

   📧 EMAIL TEMPLATE: [Type]
   
   🎯 PURPOSE: [Goal]
   👤 AUDIENCE: [Recipient type]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   VERSION 1: SHORT (Mobile-Friendly)
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   Subject: [Subject line]
   
   [Email content]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   VERSION 2: STANDARD (Recommended)
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   Subject: [Subject line]
   
   [Email content]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   VERSION 3: DETAILED (Comprehensive)
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   Subject: [Subject line]
   
   [Email content]
   
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   💡 OPTIMIZATION TIPS
   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
   
   ✅ Subject Line:
      • [Tip 1]
      • [Tip 2]
   
   ✅ Personalization:
      • [Token 1]
      • [Token 2]
   
   ✅ Timing:
      • Best send time: [Time]
      • Follow-up: [Cadence]
   
   ✅ A/B Testing:
      • Test subject lines: [Option A] vs [Option B]
   
   ⚠️ Common Mistakes:
      • [Mistake 1]
      • [Mistake 2]
   

7. Special Scenarios:

   • Cold outreach: Focus on value proposition, social proof
   • Apology emails: Acknowledge issue, take responsibility, offer solution
   • Follow-ups: Reference previous conversation, add new value
   • Sales: Problem → Solution → Proof → CTA structure

Example Triggers

• "Write a cold email for B2B SaaS sales"
• "Generate a customer apology email template"
• "Create a meeting request email"
• "Help me write a follow-up email after a sales call"
• "Professional email to decline a proposal"

Output Quality

Ensure all templates:

• Have clear, actionable subject lines
• Use conversational but professional tone
• Include specific personalization opportunities
• Have one clear call-to-action
• Are mobile-friendly (short paragraphs, scannable)
• Follow email best practices (under 200 words for cold outreach)
• Avoid spam trigger words
• Include unsubscribe for cold outreach

Generate effective, conversion-optimized email templates that users can immediately customize and send.

Emit Outcome Sidecar

As the final step, write to ~/.claude/skill-analytics/last-outcome-email-template-generator-skill.json:

{"ts":"[UTC ISO8601]","skill":"email-template-generator-skill","version":"1.0.0","variant":"default",
 "status":"[success|partial|error]","runtime_ms":[estimated ms from start],
 "metrics":{"templates_generated":[n],"email_types":[n],"personalization_tokens":[n]},
 "error":null,"session_id":"[YYYY-MM-DD]"}

Use status "partial" if some stages failed but results were produced. Use "error" only if no output was generated.