About engagement-analytics
engagement-analytics is a skill for analyzing webinar performance from registration through conversion. It outlines KPI design, data mapping, dashboards, anomaly alerts, cohort analysis, and recurring insight reports for GTM teams.
Key features
- 01Metrics from acquisition to satisfaction
- 02Tiered KPIs aligned with GTM goals
- 03Mapping data sources and refresh schedules
- 04Dashboards, anomaly alerts, and cohort analysis
- 05Recurring reports for findings and actions
Use cases
- 01Building webinar registration-to-conversion dashboards
- 02Investigating attendance drop-offs or unusual sessions
- 03Reporting webinar ROI to GTM leadership
Install
Copy the command and run it in a terminal.
$
npx skills add https:/After installing, type/engagement-analyticsin Claude Code to confirm it loaded.
Details
From the project READMEWebinar Engagement Analytics Skill
When to Use
- Building dashboards for registrations → attendance → engagement → conversion.
- Investigating drop-offs or anomalous sessions.
- Reporting to GTM leadership on webinar ROI.
Framework
- Metrics Stack – acquisition, attendance, engagement, conversion, satisfaction ladders.
- KPI Design – define thresholds per tier and align with GTM goals.
- Data Plumbing – map sources (platform, MAP, CRM, survey) and refresh schedules.
- Analytics Workflow – build dashboards/anomaly alerts and run cohort analyses.
- Insight Loop – document findings, actions, and owners in recurring reports.
Templates
- KPI tracker spreadsheet (target vs actual vs delta).
- Insight brief structure (observation, impact, recommendation, owner).
- Experiment log tied to engagement metrics.
Tips
- Track on-demand performance separately; long-tail views often exceed live.
- Segment by acquisition channel to optimize promotion mix.
- Combine qualitative feedback with quantitative metrics for context.
Comments
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