About enrich-lead
enrich-lead is an Apollo contact-enrichment skill for sales and marketing teams. It uses identifiers such as a name, company, LinkedIn URL, or email to build a contact dossier, adds company context, and suggests follow-up actions.
Key features
- 01Parse names, companies, and other identifiers
- 02Match and enrich contact records
- 03Enrich the contact's company data
- 04Present results as a contact card
- 05Offer saving and follow-up search options
Use cases
- 01Find and enrich a contact from a LinkedIn URL
- 02Identify someone using name, title, and company
- 03Review a person's and company's details
- 04Find colleagues or people with similar titles
MCP support
The skill calls Apollo MCP tools to match and enrich people and company records. It can also search for candidate contacts, create a contact, and guide follow-up sequence actions.
Install
Copy the command and run it in a terminal.
npx skills add https:/ / github.com/ apolloio/ apollo-mcp-plugin --skill enrich-leadAfter installing, type/enrich-leadin Claude Code to confirm it loaded.
Details
From the project READMEEnrich Lead
Turn any identifier into a full contact dossier. The user provides identifying info via "$ARGUMENTS".
Examples
/apollo:enrich-lead Tim Zheng at Apollo/apollo:enrich-lead https://www.linkedin.com/in/timzheng/apollo:enrich-lead [email protected]/apollo:enrich-lead Jane Smith, VP Engineering, Notion/apollo:enrich-lead CEO of Figma
Step 1 — Parse Input
From "$ARGUMENTS", extract every identifier available:
- First name, last name
- Company name or domain
- LinkedIn URL
- Email address
- Job title (use as a matching hint)
If the input is ambiguous (e.g. just "CEO of Figma"), first use mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with relevant title and domain filters to identify the person, then proceed to enrichment.
Step 2 — Enrich the Person
Credit warning: Tell the user enrichment consumes 1 Apollo credit before calling.
Use mcp__claude_ai_Apollo_MCP__apollo_people_match with all available identifiers:
first_name,last_nameif name is knowndomainororganization_nameif company is knownlinkedin_urlif LinkedIn is providedemailif email is provided- Set
reveal_personal_emailstotrue
If the match fails, try mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with looser filters and present the top 3 candidates. Ask the user to pick one, then re-enrich.
Step 3 — Enrich Their Company
Use mcp__claude_ai_Apollo_MCP__apollo_organizations_enrich with the person's company domain to pull firmographic context.
Step 4 — Present the Contact Card
Format the output exactly like this:
[Full Name] | [Title] [Company Name] · [Industry] · [Employee Count] employees
| Field | Detail |
|---|---|
| Email (work) | ... |
| Email (personal) | ... (if revealed) |
| Phone (direct) | ... |
| Phone (mobile) | ... |
| Phone (corporate) | ... |
| Location | City, State, Country |
| URL | |
| Company Domain | ... |
| Company Revenue | Range |
| Company Funding | Total raised |
| Company HQ | Location |
Step 5 — Offer Next Actions
Ask the user which action to take:
- Save to Apollo — Create this person as a contact via
mcp__claude_ai_Apollo_MCP__apollo_contacts_createwithrun_dedupe: true - Add to a sequence — Ask which sequence, then run the sequence-load flow
- Find colleagues — Search for more people at the same company using
mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_searchwithq_organization_domains_listset to this company - Find similar people — Search for people with the same title/seniority at other companies