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enrollment-persona-playbook

enrollment-persona-playbook

github.com/gtmagentsMarketing & growth42868 installsUpdated 30w ago
Repository

About enrollment-persona-playbook

An enrollment marketing skill for teams planning campaigns across audience segments. It combines persona profiles, journey stages, messaging, channel guidance, and measurement in reusable templates.

Key features

  1. 01Persona profiles and barriers
  2. 02Journey stage mapping
  3. 03Messaging and offer planning
  4. 04Channel and content guidance
  5. 05Stage-specific KPIs and signals

Use cases

  1. 01Planning campaigns for enrollment segments
  2. 02Aligning admissions and marketing teams
  3. 03Prioritizing persona-specific offers and proof points

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill enrollment-persona-playbook

After installing, type/enrollment-persona-playbookin Claude Code to confirm it loaded.

Details

From the project README

Enrollment Persona Playbook Skill

When to Use

  • Planning enrollment marketing campaigns across multiple segments.
  • Aligning admissions, marketing, and partner teams on persona insights.
  • Prioritizing offers, proof points, and stewardship plans per persona.

Framework

  1. Persona Canvas – demographic profile, motivations, barriers, channel preferences.
  2. Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
  3. Messaging Architecture – value pillars, proof points, offers, objection handling.
  4. Channel Mix Guidance – recommended channels + creative formats per persona.
  5. Measurement & Signals – KPIs and health thresholds per stage/persona.

Templates

  • Persona worksheet (demographics, motivations, triggers, objections).
  • Messaging matrix (pillar → proof → CTA → disclosure).
  • Channel + content pairing cheat sheet.

Tips

  • Revisit personas each term to incorporate economic, policy, or competitor shifts.
  • Include parent/influencer personas when applicable (K-12, higher-ed).
  • Pair with analyze-enrollment-funnel to prioritize high-impact segments.

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