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executive-briefing-kit

executive-briefing-kit

github.com/gtmagentsMarketing & growth42870 installsUpdated 30w ago
Repository

About executive-briefing-kit

A marketing skill for turning competitive and market intelligence into executive briefings. It helps teams frame business impact, present evidence, record decisions, and track follow-up actions.

Key features

  1. 01Executive narrative structure
  2. 02Evidence and impact presentation
  3. 03Decision and owner tracking
  4. 04Risk escalation planning
  5. 05Follow-up and KPI cadence

Use cases

  1. 01Preparing board or leadership updates
  2. 02Summarizing intelligence for business reviews
  3. 03Aligning leaders on decisions and investments

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill executive-briefing-kit

After installing, type/executive-briefing-kitin Claude Code to confirm it loaded.

Details

From the project README

Executive Briefing Kit Skill

When to Use

  • Preparing board/ELT updates on competitive threats and market shifts.
  • Summarizing key intel for quarterly business reviews or deal war rooms.
  • Aligning cross-functional leaders on immediate actions + investments.

Framework

  1. Story Arc – context, signal summary, threat/opportunity framing, recommended plays.
  2. Evidence Layer – data, quotes, visuals, scorecards, customer anecdotes.
  3. Action Register – decisions required, owner, due date, confidence level, resource ask.
  4. Escalation Hooks – highlight urgent risks, exec sponsors, and escalation paths.
  5. Follow-up Cadence – timeline for progress updates, KPI tracking, and retrospectives.

Templates

  • One-page exec brief + appendix outline.
  • Slide template with signal cards, impact matrix, and action tracker.
  • Decision log template for recording commitments + rationale.

Tips

  • Lead with business impact before diving into tactical intel.
  • Include “what we need from you” explicitly to unlock fast decisions.
  • Use with analyze-competitive-landscape and build-battlecard-suite for cohesive storytelling.

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