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expansion-plays

expansion-plays

github.com/gtmagentsMarketing & growth42866 installsUpdated 30w ago
Repository

About expansion-plays

expansion-plays is a skill for identifying customer accounts suited to cross-sell or upsell and planning lifecycle campaigns. It combines readiness signals, play types, offer design, execution channels, and expansion metrics with practical templates.

Key features

  1. 01Expansion readiness signals
  2. 02Cross-sell and upsell play types
  3. 03Offer design framework
  4. 04Campaign execution channels
  5. 05Expansion measurement metrics

Use cases

  1. 01Identify accounts for expansion outreach
  2. 02Plan lifecycle campaigns around customer milestones
  3. 03Prepare QBR and end-of-quarter reviews
  4. 04Test offers and share pricing or packaging learnings

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/gtmagents/gtm-agents --skill expansion-plays

After installing, type/expansion-playsin Claude Code to confirm it loaded.

Details

From the project README

Expansion Playbooks Skill

When to Use

  • Identifying accounts ready for cross-sell or upsell.
  • Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
  • Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.

Framework

  1. Signal Stack – product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
  2. Play Types – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
  3. Offer Crafting – align incentive (discount, pilot, service credits) with customer value narrative.
  4. Execution Channels – CS outreach, lifecycle nurture, webinars, executive programs.
  5. Measurement – expansion pipeline, attach rates, ARR per account, payback.

Templates

  • Expansion readiness checklist.
  • QBR/EOQ review deck outline.
  • Offer matrix (persona x trigger x CTA).

Tips

  • Keep CS + sales alignment tight on ownership and comp.
  • Document experiments (pricing, packaging) and share learning loops with product.
  • Pair with customer-insights to validate readiness signals before outreach.

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