finding-healthcare-practices-via-google-search

Finding Healthcare Practices Via Google Search

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Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	Optional	[]	Google search URLs
searchTerms	array	Optional	[]	Keywords to search on Google
countryCode	string	Optional	US	Country for Google search (e.g. US, GB, TR)
languageCode	string	Optional	—	Language for results (e.g. en)
maxItems	number	Optional	Unlimited	Maximum results to return across all queries
maxPagesPerQuery	integer	Optional	1	Maximum result pages per query
mobileResults	boolean	Optional	false	Fetch mobile SERP layout
customMapFunction	string	Optional	—	JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["dental practice Chicago"], "countryCode": "US", "maxPagesPerQuery": 3}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["dental practice Chicago"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~google-search-scraper" --input '{"searchTerms": ["dental practice Chicago"], "countryCode": "US", "maxPagesPerQuery": 3}' --output results.json --format json

REST API fallback

curl -X POST "https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": ["dental practice Chicago"], "countryCode": "US", "maxPagesPerQuery": 3}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~google-search-scraper and the input above.

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Scoring & Ranking

Score each result by:

• snippet_has_health_signals (contains: clinic, practice, dental, medical, healthcare, patients, MD, DDS) → weight 0.50
• valid_domain (not .gov, .edu, .wikipedia, .yelp) → weight 0.30
• position_score → 1 - (position / total), weight 0.20

score = 0.50 * int(health_signals) + 0.30 * int(valid_domain) + 0.20 * position_score

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Classification

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

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Edge Cases

• Directory sites: Healthgrades, Zocdoc, WebMD listings — not practices. Filter by checking domain.
• Hospital systems: Large hospital networks are hard to reach. Focus on independent practices.
• No contact data: SERP returns URL and snippet only — no phone/email. Use as a starting list.
• Duplicate practices: Same clinic may appear for multiple search terms — deduplicate by domain.
• Specialty filter: Add specialty to search term: "orthopedic clinic Denver", "dermatology practice Miami".