finding-hospitality-brands-on-instagram

Finding Hospitality Brands On Instagram

---

Inputs

Parameter	Type	Required	Default	Notes
startUrls	array	✅	[]	Instagram URLs — profiles, hashtags, locations, audio pages, reels
until	string	Optional	—	Scrape posts until this date (YYYY-MM-DD)
maxItems	number	Optional	Unlimited	Maximum posts to return
customMapFunction	string	Optional	—	JavaScript function to transform each output object

How to Run

Using run_actor.js (recommended)

# Quick answer (table)
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/boutiquehotel/"], "maxItems": 100}'

# Save as CSV
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/boutiquehotel/"], "maxItems": 100}' --output results.csv --format csv

# Save as JSON
node scripts/run_actor.js --actor "apidojo~instagram-scraper" --input '{"startUrls": ["https://www.instagram.com/explore/tags/boutiquehotel/"], "maxItems": 100}' --output results.json --format json

REST API fallback

curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs" \
  -H "Authorization: Bearer $APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"startUrls": ["https://www.instagram.com/explore/tags/boutiquehotel/"], "maxItems": 100}'

If Apify MCP is available: Use the Apify MCP call_actor tool with actor apidojo~instagram-scraper and the input above.

---

Scoring & Ranking

Score each account by:

• followerCount → normalized 0-1 (cap at 100K), weight 0.35
• engagement_rate = (likeCount + commentCount) / followerCount → weight 0.35
• has_location_tag (post has location data) → 0 or 1, weight 0.30

score = 0.35 * min(followerCount / 100000, 1.0) + 0.35 * min(engagement_rate / 0.03, 1.0) + 0.30 * int(has_location)

---

Classification

Score	Tier	Label
≥ 0.70	A	PRIME_PROSPECT
0.40–0.69	B	WARM_LEAD
< 0.40	C	LOW_PRIORITY

---

Edge Cases

• Travel bloggers vs hotel brands: Bloggers post travel content too. Filter by accounts with location tag + bio mentions "hotel" or "resort".
• Broad hashtag: #travel returns too many posts. Use #boutiquehotel, #hotelowner, #hotelmarketing.
• Aggregator accounts: TripAdvisor or Booking.com aggregators — filter out by domain check.
• Low engagement: Hospitality brands often have lower engagement than influencers — adjust threshold.
• Consumer posts: Guests tag hotels in posts — filter by account follower count > 500.