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founder-launch

founder-launch

github.com/jakeschincariolMarketing & growth2.1k347 installsUpdated 3w ago
Repository

About founder-launch

founder-launch is a launch-planning skill for founders. It begins with a low-cost test of real willingness to pay, then creates a dated plan, launch-day run sheet, and first-month review.

Key features

  1. 01Choose a low-cost market test
  2. 02Set success criteria before testing
  3. 03Create a dated task plan with owners
  4. 04Mark critical-path tasks
  5. 05Prepare launch-day and 30-day plans

Use cases

  1. 01Validate demand before major spending
  2. 02Coordinate launch tasks and deadlines
  3. 03Track early performance against break-even

Install

Copy the command and run it in a terminal.

$npx skills add https://github.com/jakeschincariol/founder-skill --skill founder-launch

After installing, type/founder-launchin Claude Code to confirm it loaded.

Details

From the project README

founder-launch

Launching is a project with a date. This skill turns everything else in the pack into a dated plan, and starts with the cheapest way to find out if real people will pay before the big money goes out.

Step 1: test before you spend

Pick the cheapest real test that fits the business, and run it before signing the big costs in founder/numbers.json:

businessthe test
physical shop or caféa pop-up, a market stall or a pre-order list with a price and a date
online producta landing page with the price and a "pre-order" or "join the waitlist" button
service or agencythree paid pilot clients at the planned price
subscriptiona founding-member offer, paid up front

Write the success line before running it (for example: 50 pre-orders in two weeks at $6.50), and compare the result with the panel's buy rate. If real buyers fall well short of the panel, trust the real buyers and go back to /founder-offer or /founder-pricing.

Step 2: the countdown

From today to launch day, with real dates (ask for the target date; default to the earliest realistic one given lead times in founder/ops.md). Weekly blocks, each task with an owner and a deadline:

  • Legal and money: registration, bank account, permits from founder/ops.md.
  • Build: fit-out or website, suppliers ordered by their lead times.
  • Brand: sign, packaging, profiles from founder/brand.md.
  • Marketing: the calendar in founder/marketing.md from launch minus 14 days.
  • Team: hiring and training on the SOPs.
  • A soft open or friends-and-family day before the public launch.

Mark the critical path: the tasks that move the launch date if they slip.

Step 3: launch day

An hour-by-hour run sheet: who is where, what goes out on which channel, the opening offer, what to do if something breaks (from the risk register).

Step 4: the first 30 days

The weekly numbers to track (from the CFO: units a day against break-even; from marketing: the channel numbers), the level that triggers a change, and a review on days 7, 14 and 30 with the questions to answer.

Output

founder/launch.md with the test, the countdown, the run sheet and the 30-day review. Next: /founder-plan compiles everything into the business plan.

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